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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/90734


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/90734


    題名: 問題認知風格與資訊蒐集型態關係之研究
    作者: 莊素珍
    貢獻者: 許士軍
    莊素珍
    日期: 1988
    上傳時間: 2016-05-04 15:12:23 (UTC+8)
    參考文獻: 參考文獻
    中文部分
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    何資文，台北市民耐久性消費財上情報蒐尋行為之研究，台灣大學商學研究所未出版碩士論文，民國七十三年六月。
    余振中，實用管理心理學，遠流出版公司，民國七十四年十一月四版。
    殷夢翔，「大夢流轉，廣告流行－你相信廣告嗎?」當代眼鏡，第58期，民國七十七年二月77-78頁。
    黃俊英，多變量分析，中國經濟企業研究所，民國七十五年元月二版。

    英文部分
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    Engel, J.R., R. D. Blackwell, and P, W. Miniard (1986).Consumer Behavior, Hinseale, IL: The Dryden Press.
    Federal Trade Commission Publication (1979),"Consumer information Remedies"(June), 31-61.
    Furse, David H. Giriah N. Punj, and David W. Stewart, (1984) " A Typology of Individual Search Stretegies Among Purchasers of New Automobiles," Journal of Consumer Research, 10(March),417-431.
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    Green, P. E. (1966),"Consumer Use of Information, "in Knowing the Consumer, J. W. Newman, ed. New York: John Wiley & Sons, Inc., 67-80.
    Hansen, Flemming (1981), "Hemispheral Lateralization: Implications for Understanding Consumer Behavior, " Journal of Consumer Research, 17(February)14-25
    Hawkins, Del I., Roger J. Best, and Kenneth A. Coney (1980). Consumer Behavior: Implications for Marketing Strategy, Plano, TX: Business Publications.
    Hempel, Del I., (1969), "Search Behavior and Information Utilization in the Home Buying Process," in Marketing Involvement in Society and the Economy, ed. P.R. McDonald, Chicago: American Marketing Association, 241-249.
    Howard, J. A. and J. N. Sheth (1969), The Theory of Buyers Behavior. New York: John Wiley & Sons, Inc.
    Jocoby, Jacob, Chestnut Robert W., Weigl Karl C. and Fisher William,(1976) "Pre-purchase Information Acquisition: Description of a Process Methodology, research Paradigm, and Pilot Investigation, "in Advanced in Consumer Research, vol 3(Chicago: Association for Consumer research,306-314
    -----,Szybillo George J., and Busato-Schach Jacquline, (1977)"Information Avquisition Behavior in Brand Choice Situations." Journal of Consumer Research, 3(March), 209-216.
    Johnson, Eric and J. Edward Russo (1984), " Product Familiarity and Learning New Information, Journal of Consumer Research,11(June).542-550.
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    Kiel, Geoffrey C. (1977), An Empirical Analysis of New Car Buyers’ External Information search Behavior, (doctoral dissertation, School of Marketing, University of New South Wales).
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    描述: 碩士
    國立政治大學
    企業管理學系
    資料來源: http://thesis.lib.nccu.edu.tw/record/#B2002005597
    資料類型: thesis
    顯示於類別:[企業管理學系] 學位論文

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