Reference: | 參考文獻 中文部分 中華民國視覺光學研究中心,眼鏡百科學,當代眼鏡雜誌社,民國七十二年十月。 李曾密,家電消費者資訊蒐集行為及其對廠商行銷策略擬定之影響,政治大學企業管理研究所未出版碩士論文,民國七十一年六月。 何資文,台北市民耐久性消費財上情報蒐尋行為之研究,台灣大學商學研究所未出版碩士論文,民國七十三年六月。 余振中,實用管理心理學,遠流出版公司,民國七十四年十一月四版。 殷夢翔,「大夢流轉,廣告流行-你相信廣告嗎?」當代眼鏡,第58期,民國七十七年二月77-78頁。 黃俊英,多變量分析,中國經濟企業研究所,民國七十五年元月二版。
英文部分 Anderson, Ronald D., Jack L. Engledow, and Helmut Becker(1979), "Evaluating the Relationship Among Attitude Toward Business, Product Satisfation, Experience, and Search Effort," Journal of Marketing Research,16(August),394-400. Beatty, Sharon E. and Scott M. Smith, (1987) " External Search Effort: An investigation Across Several Product Categories ", Journal of Consumer research, 14(June), 83-95. Bem, D.J. (1970), Beliefs, Attitudes, and Human Affairs. Belmont, CA: Brooks/Cole. Bender, Wesley C. (1964)" Consumer Purchase Coats: Do Retailers recognize Them?" Journal of Retailing(Spring), 1-8 Bennett, Peter D. and robert M. Randell (1969)," Prepurchase Information Seeking Behavior of New Car Purchasers--The Learning Hypolysis," Journal of Marketing Research,6(November),430-433. ----- and G. D. Harrel(1975),"The Role of Confidence in Understanding and Predicting Buyers, Attitudes and Purchase Intentions, "Journal of Consumer Research, 2(September), 110-117. Bettman, James R.(1979), An Information Procdssing Theory of Consumer choice, Reading, Mass: Addison-Wesley. ----- and Park C. Whan, (1980) "Effects of Prior Knowledge and Experience and Phase of the choice Processes: A Protocol Analysis, "Journal of Consumer Research, 7(December), 243-248. ----- and Pradeep Kakkar, (1977) "Effects of Information Presentation Format on consumer information Acquidition Strategies, "Journal of Consumer Research, 3 (March), 233-240. Biehal, Gabriel J.(1983), " Consumers` Prior Experiences and Perceptions in Auto Repair Choice," Journal of Marketing, 47(Summer), 87-91. Bloch, Peter H.(1982), "Involvement Beyond the Purchase Process: Conceptual Issues and Empirical investigation, "in Advances Consumer Research Vol.9, ed. Andred A. Mitchell, Ann Arbor: Association for Consumer Research, 413-417. -----Daniel L. Sherrell, and Nancy M.Ridgway(1986), "Consumer Search: An Extended Framework," Journal of Consumer Research, 13(June),119-128. Bolen. William H., Contemporary Retailing, 3th Edition,(New Jersey: Prentice Hall, 1988), P.51. Brucks, Merrie(1985),"The Effects of Product Class Knowledge on Information Search Behavior, " Journal of Consumer Research,12(June),1-16. Bruner, G.C.(1985),"Recent Contribution to the Theory of Problem Recognition, "American Marketing Association Educator’s Proceedibgs, 11-15. ------(1987),“Problem Recognition Styles and Search Patterns", Journal of Retailing, vol.62(Fall), 281-297. -----(1987), "The Effect of Problem Recognition Style on Information Seeking," Journal of Consumer Research, 15 (Winter) 33-41. Bucklin, Louis P.(1969),"Consumer Search, Role Enactment and Market Efficiency," Journal of Business,42,,416-438. Calder, B.J., W. L. Phillips. and A.W. Tybout. 1981. "Designing Research for Application." Journal of Consumer Research 8 (September): 197-207. Cox, Donald F. and Stuart Rich(1964)," Perceived Risk and Consumer Decision Making--A Case of Telphone Shopping. "Journal of Marketing Research, 1(February), 32-39. Cattin Philppe and Punj Girish, (1983) "identifying the Characteristics of Single Retail (Dealer) Visits By new Autommobile Buyers, "in Advance in Consumer Research, vol.9 Ann ArBor, Mich: Association for Consumer Reaesrch,383-388 Dommermuth, William P. (1965)," This Shopping Matrix and Marketing Stratage," Journal of Marketing Research, 2(May), 128-132. Duncan, Calvin P. and Richard W. Olshavsky (1982), " External Search: The Role of Consumer Beliefs, "Journal of Marketing Research, 19(February), 32-43. Engel, J.R., R. D. Blackwell, and P, W. Miniard (1986).Consumer Behavior, Hinseale, IL: The Dryden Press. Federal Trade Commission Publication (1979),"Consumer information Remedies"(June), 31-61. Furse, David H. Giriah N. Punj, and David W. Stewart, (1984) " A Typology of Individual Search Stretegies Among Purchasers of New Automobiles," Journal of Consumer Research, 10(March),417-431. Gardner, D. M.(1970), " An Experimental investigation of the Price-Quality Relationship," Journal of Retailing, 4(Fall), 39-40. Green, P. E. (1966),"Consumer Use of Information, "in Knowing the Consumer, J. W. Newman, ed. New York: John Wiley & Sons, Inc., 67-80. Hansen, Flemming (1981), "Hemispheral Lateralization: Implications for Understanding Consumer Behavior, " Journal of Consumer Research, 17(February)14-25 Hawkins, Del I., Roger J. Best, and Kenneth A. Coney (1980). Consumer Behavior: Implications for Marketing Strategy, Plano, TX: Business Publications. Hempel, Del I., (1969), "Search Behavior and Information Utilization in the Home Buying Process," in Marketing Involvement in Society and the Economy, ed. P.R. McDonald, Chicago: American Marketing Association, 241-249. Howard, J. A. and J. N. Sheth (1969), The Theory of Buyers Behavior. New York: John Wiley & Sons, Inc. Jocoby, Jacob, Chestnut Robert W., Weigl Karl C. and Fisher William,(1976) "Pre-purchase Information Acquisition: Description of a Process Methodology, research Paradigm, and Pilot Investigation, "in Advanced in Consumer Research, vol 3(Chicago: Association for Consumer research,306-314 -----,Szybillo George J., and Busato-Schach Jacquline, (1977)"Information Avquisition Behavior in Brand Choice Situations." Journal of Consumer Research, 3(March), 209-216. Johnson, Eric and J. Edward Russo (1984), " Product Familiarity and Learning New Information, Journal of Consumer Research,11(June).542-550. Katona, George and E. Mueller(1954), "A Stury of Purchase Decision, " in Consumer Behavior, Vol. 1, ed. Lincoln H. Clark, New York: New York University Press. Kiel, Geoffrey C. (1977), An Empirical Analysis of New Car Buyers’ External Information search Behavior, (doctoral dissertation, School of Marketing, University of New South Wales). -----and Roger A. Layton(1981)"Dimensions of Consumer Information Seeking," Journal of Marketing Research, 18(May),233-239. Kotler, Philip, Marketing Management: Analysis, Planning, Implementation and Control, 6th Edition,(New Jersey: Prentice-Hall, 1988), PP.286-294. Krugianski, A. 1975 "The Two Meanings of External Validity." Human Relation s 28:653-659. Lambert, Z. (1972), "Price and Choice Behavior," Journal of Marketing Research, 9(February),35-40. Litlis C. M. and C. Narayana(1974)," Anaiysis of Madeia Product Images-An Exploratory Study. "Journal of Internatiosal Business Sturies, 50(Spring). 119-27. Lanzetta T. and Kanareff V.(1962)," Information Cost, Amount of Payoff, and Level of Aspiration as Determinants of Information Seeking in Decision Making," Behavioral Science 459-73. Journal of Consumer Research, 9(March). Lehmann, Donaid R. and William L Moore(1980)," Validity of Information Display Boards : An Assessment Using Longgitudinal Data," Journal of Marketing Research, 17 (November), 450-459. McNeil, Dennis L. and Wilkie William L.,(1979)."Public Policy and Consumer lnformation: lmpact of the NewEnergy Labels, "Journal of Consumer Research, 66(June), 1-119. McCullough and Best Roger,"Consumer Preference for Food Lable Information: A Basis for Segmentation, Journal of Consumer Affairs, 14(Summer).180-192 Moore, William L. and Donald R. Lehmann(1980), "Individual Differences in Search Behavior for a Nondurable,", Journal of Consumer Research,7(December).296-307. Newman, J. W.,(1977)"Consumer External search: Amount and Determinants," in Consumer and Industrial Buying Behavior, eds. A. Woodside. J. Sheth, and P. Bennett (Elserier North- Holland, Ind.,79-94 -----and Richard Staelin(1972), "Prepurchase Information Seeking for New Cars and Major Household Appliances," Journal of Marketing Research,9 (August),249-257. Nikson, P. (1970), "Information and Consumer Behavior, "Journal of Political Economy (March-April), 311-29. Olshavsky, Richard W. and Donaid H. Granbois(1979),"Consumer Dicision Making-Fack or Fiction," Journal of Consumer Research, 6(September), 93-100. Punj, Girish N. and Richard, Staelin (1983) , " A Model of Consumer Search Behavior for New Automobiles," Journal of Consumer Research, 9(March),366-380 Ratchford, Brian T.(1980)"The Value of Information for Selected Appliances," Journal of Marketing Research,17(February) 14-25. Shapiro, B. P.(1973),"Price Reliance: Existence and Sources," Journal of Marketing Research, 10(August), 287-91. Sheluga, Davis A. Jaccard James and Jacoby Jacob,(1979)"Preference, Search, and Choice: An Integrative Approach," Journal of Consumer Research, 6(September), 166-176. Shiffman, Leon G. and Leslie Lazar Kanuk (1983), Consumer Behavior, Prentice-Hall, Inc., Englewood Cliffs, New Jesey. Sirgy, M. Joseph(1983),"Social Cognition and Consumer Behavior. " New York: Praeger Publishers. -----(1984), " A Social Cognition Model Of Consumer Satisfaction/Dissatisdaction: An Experiment." Psychology and Marketing 1(2):27-44. -----(1987), " A Social Cognition Model of Consumer Problem Recognition, " Journal of Academy of Marketing Science”, 15 (Winter). Stigier, G. S. (1960), "The Economics of Information," Journal of Political Economy, 69(June), 213-25. Tauber, E. M. (1972),"Why Do People Shop?" Journal of Marketing Research, 9 (March), 45-48. Udell, Jon C.(1966), "Prepurchase Behavior of Buyers of Small Electrical Appliances," Journal of Marketing Research, 30 (January),50-52. White, P. D. and E. W. Cundiff(1978), ” Assessing the Quality of industrial Product," Journal of Marketing, 42(January), 80-6. Wilkie, W. L. and E. A. Pessemier(1973), " Issues in Marketing`s Use of Multiattribute Attitude Models," Journal of Marketing Research, 10(November), 428-41. Woodruff, R.B. (1972) "Measurement of consumers" Prior Brand Information," Journal of Marketing Research, 9 (August), 258-263. |