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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/90395
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/90395


    Title: 證券經紀商之市場區隔研究
    Authors: 邱德成
    Contributors: 謝安田
    邱德成
    Date: 1989
    Issue Date: 2016-05-04 14:20:14 (UTC+8)
    Reference: 參考書目
    一、中文部份
    1.王志剛,行銷學原理,初版。台北:華泰,民國七十一年元月。
    2.王文雄,資訊推廣教育市場之區隔研究,台大商學研究所出版之碩士論文,民國七十二年。
    3.中時晚報,民國七十七年四月二十日,第一版。
    4.宋炎本,台北市民文化藝術活動觀賞行為之研究,台大商學研究所未出版之碩士論文,民國七十年。
    5.余雪明,證券管理,修訂本。台北:正中,民國七十二年,P.488。
    6.李美滿:市場行銷觀念、在銀行經營上之應用。銀行興保險,民71年,23期,19~26。
    7.呂德星,流行氣候對女性衣服購買行為之影響,台大商學研究所未出版之碩士論文,民國七十一年七月。
    8.周逸衡&何雍慶合譯行銷管理第五版,(台北:華泰書局,民國七十一年七日。
    9.邱錦發,策略性服務業--行銷策略之研究,台大商學研究所未出版之碩士論文,
    10.林泉源、黃正雄、鄭仁偉,證券投資顧問事業績效及投資行為特性之研究,民國七十三年三月,中華民國證券市場發展基金會。
    11.黃俊英,行銷研究,再版。台北:華泰,民國七十一年。
    12.黃瑞霖,「消費品市場區隔標準之評估研究」政治大學企業管理研究所碩士論文(民國65年)。
    13.陳文祥,住宅房屋市場區隔之研究,台大商學研究所未出版之碩士讀文,民國七十三年。
    14.陳定國、黃俊英主編,介業研究應用技術大全,(台北,大世紀公司,民國七十八年)。
    15.張弘昌,「消費品市場區隔標準之評估研究----人口統計變數與文化價值變數之比較」政治大學企業管理研究所碩士論文(民國66年)。
    16.張原淙,唱片購買行為之研究,政大企研所未出版之碩士論文,民國69年6月,PP.58-54。
    17.張東隆:簡述「市場區隔化」在銀行市場行銷上之應用。台灣經濟金融月刊,民70,17巷,4期,p15~22。
    18.張家寧,銀行行銷--第略性行銷規劃興應用,中山企研所未出版碩士論文,民國72年6月,PP.62~66。
    19.鄒義強,香煙市場消費行為生活型態定位之研究,政大企管研究所未出版之碩士論文,民國七十七年。
    20.證券統計資料,台灣證券交易所編印。
    21.謝安田,企業研究方法,自印,民國七十二年十月。
    22.簡茂發,“信度興效度“,見社會及行為科學研究站,楊國樞、文祟一、吳聰賢、李亦園編,(台北,東華書局,民國70年),P.331。
    23.饒谷懷,“我國證券市場未來之展望”證券管理,第三卷第六期,民國七十四年十一月。
    24..龔雙雄,我國證券商經營現況及行銷策略之探討,台大商學研究所未出版之碩士論文,民國七十五年。
    二、英文部分
    1. Anderson T.et. a1., Bank Selection Decisions and Market Segmentation. Journal of Marketing. January. 1976. Vol. 40.40-45
    2. A.Parasura.an. Valarie A. Zeithaml, and Leonard L. Berry. "A Conceptual Model of Service Ouality and Its Implications foor Future Research."Journal of Marketing. Fall 1985. pp. 41-50.
    3. Assael, Henry. Cannon. Hugh. "Do Demographics Help in Media Selections?" Journal of Advertising Research. 19.(December. 1979) pp.7-11
    4.Assael. Henry. A. Marvin Roscoe Jr., "Approaches to Market Segmentation Analysis." Journal of
    Marketing. 48 (October. 1976).pp.67-76.
    5.Calantone. Rogar J., Gross. Andrew C. "The Impact of Segment Dynamics on Retail Bank Advertising Strategies" ,in Donald W. Scotton & Ronald L. Zallocco, ed., Readings in Marreting Segmentation. (Chicago: AMA .1988), PP .127.
    6.Chava Nachmie, David Nachmias, Research Methods in the Social Sciences. (New York: St. Martin`s Press. 1981), pp.144-8.
    7.Currim S., Using Segmentation Approach for Bettter Predication and Understanding from Consumer Mode Choice Models. Journal of Marketing Research, August 1981. Vol.XVIII. 381-389.
    8.E.Jerome McCarthy, Basic Marketing: a managerial approach. 7th ed., (Homewood, Illinois: Richard D. IRWIH INC.1981), p.1226.
    9.Engel J.F., Blackwell R.D. & Kollat D.T.Consumer Behavior. 5rd ed., (The Dryden Press InternationalEdition.1986)
    10.Esters. Robert & Don Christenson. "Market Segmentation:Effective Design and Use in Financial Service Inscitutions" Journal of Retail Banking Vol. 8 (Winter 1986-l987), pp.19-28.
    11.Fitts L. and Mason B .• Marketing Segmentation Research--An Application to Bank Service. OMEGA • 1977. Vol.5. Ho.2.287-214
    12.Francesco M. Nicosia. Consumer Decision Process, (Englewood Cliffs N.J.: Prentice-Hall, Inc., 1966) P. 30-55.
    l3.George R. and Barsdale C., Marketing Activities in the Service Industries. Journal of Marketing, October 1974, 65-70.
    14.G.Zaltman & P.C. Burger. Marketing Research: Fundamentals and Dynamics. (台北, 華泰書局, 民國六十六年), p. 458.
    15.Haley, Russell I., "Benefit Segmentation: A Decision-oriented Research Tool. "Journal of Marketing. 32 (Jul,. 1968), pp.30-55
    16.Harold W. Berkman. Christopher Gilson. Consumer Behavior: Concepts and Strategies. 2nd ed. (Kent Publishing Co., 1982), pp. 60-71.
    17.John A. Howard, Jaqdish N. Sheth, The Theory of Buyer Behavior. (New York: John Wiley & Sons, Inc. 1969).
    18.J.T.Plummer, "The concept and Application of Life Style Segmentation". Journal of Marketing Vo1.38 (Jan. 1974), pp.33-37
    19.Jum C.Nunnally, Psychometric Theory, (New York: McGraw-Hill. 1967).
    20.J. Ward,: "Hierarchical Groaping to Optimize an Objective Function." Journal of American Statistical Association. 58(1963) p. 236-244
    21.Kaistr, H.F .• "The Varimax Criterion for Analytic rotation in Factor Analysis ".Psychometrika, 1958, pp. 187-200.
    22. Metzgr, Robert "Finamical service Merchandising: 3 Segmenting the Market "Bankers Monthly Vol. 182 (Nov. 1985) pp.5, 28.
    23.Narilan K. Dhalla, Winston H. Mahatoo, "Expanding the Scope of Segmentation Research", Journal of Marketing. Vol.40 (April. 1976), p.34.
    24. N.H. Nie, C.H. Hull. J.G. Jenkins. K. Steinbrenner & D.H. Bent. Statistical Package for the Social Sciences. 2nd ed., (McGraw-Hill. Inc. 1975), pp. 194-202.
    25. Paul E. Green & Donald S. Tull, Research for Marketing Decisions. 4th ed. (台北,華泰書局)1978, p.440.
    26. Pavid. w. Cravens, strategic Marketing, 2nd ed., L Richard D. IRWIN, INC., 1987) pp. 307-310.
    27. Peter Doyle & John Saunders. "Market Segmentation and Positioning in Special Industrial Markets" Journal of marketing Vol.49 (Spring, 1985) p.27.
    28. Philip Kotler. Marketing Management: Analysis Planning and Control. 5rd ed., (Englewood Cliffs. N.J. :Prentice-Hall, INc., 1984). pp. 141-142.
    29. Plummer. Joseph T., "The Concept and Application of Life Style Segmentation." Journal of Marketing, (January, 1974), PP. 33-37.
    30. R.A. Johnson & D.W. Wichern, Applied Multivariate Statistical Analysis. (Englewood Cliffs. N.J.: Prentice-Hall. Inc., 1982). ch.9.
    31. Robert C. Blattberg, Subrata K. sen. "Market Segmentation Using Models of Multidiaensional Purchasing Behavior" Journal of Marketiing, Vol. 38 (October 1974), pp. 17-28.
    32. Shirley Youny, Leland ott, Barbara Feigin, "Some Practical Consideration in Market
    Segmentation "United States Banker Vol. 97 (May, 1986), pp. 62-65.
    33. Smith. Wendell R., "Product Differentiation and Market Segmentation as Alternative Marketing Strategies," Journal of Marketing. (July, 1956), pp.3-8
    34. Thompson. Thomas W., "Marketing/Management: Segmentation" United States Banker Vol.97(May, 1986), pp.62-65.
    35. W.D. Wells. "Psychographies: A Critical Review", Journal of Marketing Research, Vol. XII (May 1975), pp.196-213.
    36. W.D. Wells. Life Style and Psychographies, (Chicago American marketing Association. 1974), pp.317-63.
    37. Wills. Gordon. "Dividing and Conquering: Strategies for segmentation. International Journal of Bank manketing (UK) vol.3 (1985), pp.36-46.
    38. w.w. cooley & P.R. Lohnes. Multivariate Data Analysis, (台北華泰書局), 1971, pp.129-31.
    39. Yoram Wind. "Issues and Advances in Segmentation Research", Journal of Marketing Research • Vol. XV (August 1978), p.320
    48. Zaltman, Gerald, philip C. Burger, Marketing Research: Fundamentals and Dynamics. (台北:華泰書局,民國64年) pp.500-509.
    Description: 碩士
    國立政治大學
    企業管理學系
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002005577
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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