| Reference: | 參考書目
一、中文部份:
(一)書籍
1.何雍慶、周逸衡譯，行銷管理:分析，規劃與控制，台北:華泰書局，民國七十四年初版。
2.林清山，多變量分析統計法，台北:東華書局，民國七十年三版。
3.林玩香編譯，SAS使用手冊:高等統計篇，台北:儒林圖書公司，民國七十七年初版。
4.洪澄洋，數理統計學導引，台北:五南圖書出版公司，民國六十八年初版。
5.倪安順譯，SAS基礎統計應用手冊，台北:儒林圖書公司，民國七十六年初版。
6.郭崑謨，行銷管理，台北:三民書局，民國七十三年初版。
7.黃俊英，多變量分析，台北:中國經濟企業研究所，民國七十五年二版。
8.黃俊英，行銷研究:管理與技術，台北:華泰書局，民國七十年增訂版。
9.黃俊英，陳定國合編，企業研究應用技術大全。台北，大世紀企業顧問公司，民國六十八年。
18.嚴世傑譯，SPSS/PC+使用手冊，台北:儒林圖書公司，民國七十四年修訂版。
(二)論文
1.宋炎本，台北市民文化藝術觀賞行為之研究，台大商研所未出版碩士論文，民國七十年六月。
2.何培基，應用非計量多元尺度法和層次集群法分析次氣機市場品牌印象之研究，淡江管科研究所未出版碩士論文，民國六十六年六月。
3.余朝權，青年商店在食品零售業之定位研究，政大企研所未出版碩士論文，民國六十七年六月。
4.林建煌，商業性雜誌產品空間及定位研究，政大企研所未出版碩士論文，民國七十三年六月。
5.馬濟華，電視觀眾區隔與電視節目偏好之研究，政大企研所未出版碩士論文，民國七十一年六月。
6.黃啟惟，台北市百貨公司形象之定位研究，台大商研所未出版碩士論文，民國七十年七月。
7.葉仲民，出國旅遊者心理區隔及其偏好之研究，政大企研所未出版碩士論文，民國七十四年六月。
8.榮魯青，產品空間分析之研究:非計量多元尺度法及層次集群分析之應用—彩色電視機之例，政大企研所未出版碩士論文，民國六十六年六月。
9.潘明全，大學生錄音帶購買行為與價值觀及其生活型態關係之研究，政大企研所未出版碩士論文，民國七十二年六月。
18.鄭詮泰，台北市己婚婦女生活型態與媒體接觸行為之研究，台大商研所未出版碩士論文，民國七十年六月。
11.魏國強，股票風險之知覺與偏好研究，政大企研所未出版碩士論
文，民國六十九年七月。
二、英文部份
1.Andreasen, Alam R. "Leisure. Mobility and Life Style Patterns, "American Marketing Association conference Proceedings,(Winter 1967), p.55.
2.Assael, Heery A. and Marvin, Roscoe Jr. "Approaches to Market Segmentation Analysis," Journal of Marketing, vol.48,(October 1967), pp.67-76.
3.Conover, W. J. Pratical Nonparametric Statistics (New York:John Wiley & Sons Inc., 1971), pp.249-266.
4.Cooley, W. and Lones, P. Multivarite Data Analysis (New York: John Wiely, 1971).
5.Demy, D. "Psychographies and from Where It Come," in William D. Wells, ed., Life Style and Psychographies (Chicago:AMA,1974), p.21.
6.Engel, James F. Blackwell, Roger D. and Kollat, David T. Consumer Behavior, 3rd ed. (台北:華泰書局翻版，1978), pp.174-175.
7.Frank, R. E. & Massy, W. F. and Wind Y. Market Segmentation(Englewood Cliff: Prentice-Hall, Inc., 1972), pp.25-29.
8.Green, Paul E. and carmone F. J. "Multidimensional Scaling:An Introduction and Comparison of Nonmetric Unfolding Techniques, " Jounrnal of marketing Research (August 19-69), pp.338-341.
9.Green, Paul E. and carmone F. J. "Multidimensional Scaling(Boston: Allyn and Bacon, 1978).
10.Green, Paul E. and Rao. Vithala R. Applied Multidimensional Scaling: A Comparison of Approaches and Algorithms (Illinois: Dryden Press, 1972), p.6-9.
11.Green, Paul E. and Wind Yoram, Multiattribute decision in Marketing: A measurement Approach (Illinois: Dryden press,1973).
12.Haley, Russell I. "Benefit Segmentation: A Decision-oriented Research Tool". Journal of Marketing, Vo1.32, (July 1968), p.30.
13.Harman, H. H. Modern Factor Analysis (Chicago: The Univ. of Chicago Press, 1976).
14.Hodock, Calcin, "Use of Psychographics in Analysis of Channel of Distribution," in William D. Wells. Ed., Life Style and Psychographics (Chicago: AMA, 1974), pp.205-221.
15.Klecka, William. Discriminant analysis (Beverly Hills: Sage Publications, 1989).
16.Kruskal, J. B. "Multidimensional Scaling by Optimizing Goodness of Fit to a Nonmetric Hypotheses." Psychometrika,29 (March, 1964): pp.2-27.
17.Kruskal, J. B. Multidimensional Scaling (Beverly Hills,calf.: Sage Publications, Inc.,1978).
18.Kruskal J. B. and Wish Mgron, Multidimensional Scaling California: Sage Publications, 1978), pp.35-60.
19.Lazer, William. "Life Style Concept and Marketing," in Stephen Greyser, ed., Toward Scientific Marketing (Chia-go: AMA, 1974), p.56.
20.Pessemier, Edgar A. Product Management: Strategy and Organization,2nd ed. (New York: John Willey & Sons, 1982),pp.274-339.
21.Plummer, Joseph T. "The Concept and Application of Life Style Segmentation," Journal of Marketing, Vol.38, (Janauary 1974), pp.33-37.
22.Plummer, Joseph T. "Application of Life Style Research to the Creation of Advertising Campaigns," in William D. Wells, ed., Life Style and Psychographics (Chicago: AMA,
1974), pp.167-170.
23.Reynolds, Fred D. and William R. Darden, "Construing Life Style and Psychographics," in William D. Wells, ed. Life Style and Psychographics (Chicago: AMA, 1974), pp.71-96.
24.Schiffman, Susan S. Reynolds, M. L. Young, W. F. Introduction to Multidimensional Scaling: Theory, Method, and Applications (New York: Academic Press, 1981), p.62.
25.Schiffman, S. S. Reynolds, and Young, F. W. Handbook of Multidimensional Scaling (New York: A Cademic Press, 19-79).
26.Siegel, Sidney. Nonparametric Statistics for The Behavioral Sciences (New York: McGraw-Hill Book Company, Inc.,1956), pp.204-236.
27.Tigert, Douglas J. "Life Style Analysis as a Basis for Media Selection." in William D. Wells, ed., Life Style and Psychographics (Chicago: AMA, 1974), pp.173-201.
28.Wells. William D. "Psychographic: A Critical Review,"Journal of Marketing Research, Vol.12, (May 1975), p.196.
29.Wendell, R. S. "Product Differentiation and Market Segmentation as a Alternative Marketing Strategy", Journal of Marketing, Vol.21, (July. 1956), pp.3-8.
30.Wind, Yoram. "Issues and Advances in Segmentation Research," Journal of Marketing Research, Vol.15, August, 1978), pp.319-323.
31.Wind Yoram and Paul E. Green,"Some Conceptual, Measurement,and Analytical Problem in Life Style Research," in William D. Wells, ed., Life Style and Psychographics (Chicago: AMA, 1974), pp.106-122.
32.Winkler, Robert L. & William L. Hays, Statistics: Probability, Inference, and Decision (New York: Hdt, Rinetart and Winston, 1975), pp.652-655.
33.Young, Forrest W. and Rostyslaw Lewyckyj, ALSCAL-4 User`s Guide (N. C. Data Analysis and Theory Associates, 1979). |
