Reference: | 參考書目 一、中文部份: (一)書籍 1.何雍慶、周逸衡譯,行銷管理:分析,規劃與控制,台北:華泰書局,民國七十四年初版。 2.林清山,多變量分析統計法,台北:東華書局,民國七十年三版。 3.林玩香編譯,SAS使用手冊:高等統計篇,台北:儒林圖書公司,民國七十七年初版。 4.洪澄洋,數理統計學導引,台北:五南圖書出版公司,民國六十八年初版。 5.倪安順譯,SAS基礎統計應用手冊,台北:儒林圖書公司,民國七十六年初版。 6.郭崑謨,行銷管理,台北:三民書局,民國七十三年初版。 7.黃俊英,多變量分析,台北:中國經濟企業研究所,民國七十五年二版。 8.黃俊英,行銷研究:管理與技術,台北:華泰書局,民國七十年增訂版。 9.黃俊英,陳定國合編,企業研究應用技術大全。台北,大世紀企業顧問公司,民國六十八年。 18.嚴世傑譯,SPSS/PC+使用手冊,台北:儒林圖書公司,民國七十四年修訂版。
(二)論文 1.宋炎本,台北市民文化藝術觀賞行為之研究,台大商研所未出版碩士論文,民國七十年六月。 2.何培基,應用非計量多元尺度法和層次集群法分析次氣機市場品牌印象之研究,淡江管科研究所未出版碩士論文,民國六十六年六月。 3.余朝權,青年商店在食品零售業之定位研究,政大企研所未出版碩士論文,民國六十七年六月。 4.林建煌,商業性雜誌產品空間及定位研究,政大企研所未出版碩士論文,民國七十三年六月。 5.馬濟華,電視觀眾區隔與電視節目偏好之研究,政大企研所未出版碩士論文,民國七十一年六月。 6.黃啟惟,台北市百貨公司形象之定位研究,台大商研所未出版碩士論文,民國七十年七月。 7.葉仲民,出國旅遊者心理區隔及其偏好之研究,政大企研所未出版碩士論文,民國七十四年六月。 8.榮魯青,產品空間分析之研究:非計量多元尺度法及層次集群分析之應用—彩色電視機之例,政大企研所未出版碩士論文,民國六十六年六月。 9.潘明全,大學生錄音帶購買行為與價值觀及其生活型態關係之研究,政大企研所未出版碩士論文,民國七十二年六月。 18.鄭詮泰,台北市己婚婦女生活型態與媒體接觸行為之研究,台大商研所未出版碩士論文,民國七十年六月。 11.魏國強,股票風險之知覺與偏好研究,政大企研所未出版碩士論 文,民國六十九年七月。
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