| Reference: | 參考文獻
中文部份
1.台北市政府主計處編印，中華民國七十七年台北市統計要覽.
2.林金田，”社會大眾對於廣告態度之研究”臺灣大學商學研究所碩士論文，民國70年.
3.李屏生，”折價卷該怎接使用”工商人周刊，第二期，民國77年7月.
4.何雍慶，周逸衡譯(Philip Kotler原著)，”行銷管理－分析，規劃與控制”第五版，華泰書局，民國74年.
5.紀筱瑜，”折價卷該促銷待推廣”，突破雜誌，第二十期，民國76年3月，頁20.
6.范莎莉，”廣告短期效果之研究”淡江大學管理科學研究所碩士論文，民國73年.
7.馬濟華，”電視觀眾區隔與電視節目偏好研究”淡江大學管理科學研究所碩士論文，民國71年.
8.翁景民，”產品屬性與情境因素對消費者購買行為之影響”，臺灣大學商學研究所碩士論文，民國72年.
9.黃俊英，”多變量分析”，華泰書局，民國75年1月.
10.黃俊英，”行銷研究”華泰書局，民國76年1月.
11.黃啟惟，”台北市百貨公司形象之定位研究”台灣大學商學研究所碩士論文，民國70年.
12.陳麗秋，”心理與社會性變數對女性化妝品購買及使用行為之影響”，台灣大學商學研究所碩士論文，民國70年.
13.劉振武，”流行生活型態與服飾購買行為”，淡江大學管理科學研究所碩士論文，民國73年.
14.楊褔原，”低涉入購買行為決策過程之實證研究”，淡江大學管理科學研究所碩士論文，民國75年.
15.謝安田，”企業研究方法”，民國72年10月.
16.魏志雄，”影響促銷對銷貨額的比率因素－工業品與消費品之比較”大同事業經營研究所碩士論文，民國73年.
17.顏月珠，”商用統計學”，三民書局，民國74年9月.
18.XXXX，”促銷活動大出擊”，突破雜誌，第十三期，民國75年8月，頁10.
19.XXXX，”那一種促銷效果最大”，突破雜誌，第十三期，民國75年8月，頁14.
英文部份
1. Blattberg Robert. Thomas Buesing, Peter Peacock, and Subrata Sen (1978), "Identifying the Deal Prone Segment", Journal of Marketing Reasearch, 15, August. pp. 369 - 377.
2. Brown Robert George (1974), "Sale Response to Promotions and Advertising", Journal of Advertising Research, AU8. pp. 33-39.
3. Cotton B.C. (1978)"Consumer Response to Promotional Deals", Journal of Marketing. July, pp. 109 – 113.
4. Dillon, Willam R. and Matthew Goldstein, (1984) "Multirariate Analysis: Methods and Applications", 華泰書局, 民國73年.
5. Dodson J.A., A.M. Tybout and Brian Sternthal, (1978) "Impact of Deals and Deal Retraction on Brand Switching", Journal of Marketing Research, 15, February, pp. 72 - 81.
6. Edward G. Carmines and Richard A. Zeller (1986). "Reliability and Validity Assessment", Sage University, pp. 44.
7. Farris Paul W. and R.D. Buzzell (1979), " Why Advertising and Promotional Costs Vary: Some Cross - sectional Analysis", Journal of Marketing, Fall, pp. 112 - 122.
8. Fornell Claes, W.T. Robinson and B. Wernerfelt (1985), "Consumption Experience and Sales Promotion Experience", Management Science, September, pp. 1084 - 1101.
9. Gaidis Willian C. and M.L. Rothschild (1981), "Behavioral Learning Theory: Its Relevance to Markrting and Promotions" Journal of Marketing, 45, Spring, pp. 70 - 78.
10. Hardy Kenneth G. (1986) "Key Sucess Factors for Manufacturers` Sales Promotions in Package Good", Journal of Marketing, 50, July, pp. 13 - 23.
11. Hartley Steven W. and James Cross (1988), ``How Sale Promotion Can Work For and Against You", The Journal of Consumer Marketing, vol.5 no.3, Summer.
12. Jolson Marvin A. , J.L. Wiener and R.B. Rosecky (1987), "Correlates of Rebate Proneness", Journal of Advertising Research, Feb / Mar.
13. Kotler, Philip (1984), "Marketing Management: Analysis, Planning, and Control, 5th Ed (New Jersey: Prentic- Hall).
14. Mccann John M. (1974) "Market Segment Response to The Marketing Decision Variables", Journal of Marketing Research, 11, Nor, pp. 399 - 412.
15. Montgomery, David (1971), "Consumer Characteristics Associated with Dealing: An Empirical Example", Journal of Marketing Research, 8, Feb, pp. 118 -120.
16. Miller Bill R. and C.E. Strain (1970), "Determing Promotional Effects by Experimental Design", Journal of Marketing Research, 7, Nor, pp. 513 - 516.
17. Nord Walter R. and J. Paul Peter (1980), "A Behavior Modification Perspective on Marketing", Journal of Marketing, Spring.
18. Neslin Scott A. John Quelch, Caroline Henderson (1984) "Consumer Promotions and the Acceleration of Product Purchases", Research on Sales Promotion: Collected Papers, K.E. Jocz, ed, Cambridge, MA: Marketing Science Institute, Report no. 84 -104, 22-46.
19. Neslin Scott A. and Darral G Clarke (1987), "Relating the Brand Use Profile of Coupon Redeemers to Brand and Coupon Characteristics", Journal of Advertising research, feb / mar.
20. Plummer, Joseph T. (1974), "The Concept and Application of Life Style Segmentation", Journal of Marketing, 38, Jan, pp. 33 - 37.
21. Robertson Thomas S. (1984), Joan Zielinski and Scott Ward, "Consumer Behavior", 華泰書局, 民國76年.
22. Sawyer, Alan G. and Peter H. Dictson (1984), "Psychological Perspectives on Consumer Response to Sales Promotion ", Research on Sales Promotion: Collected Papers, K.E. Jaz, ed. , Cambridge, MA: Marketing Science Institute, pp. 1 - 21.
23. Schindler Robert (1984), "How Cents - off Coupons Motivate the Consumer", Research on Sales Promotion: Collected Papers, K.E. Jaz, ed. , Cambridge, MA: Marketing Science Institute, pp. 47 - 62.
24. Scott Carol A. (1976), "The Effects of Trial and Incentives on Repeat Purchase Behavior", Journal of Marketing Research, 13, Aug. , pp. 263 - 269.
25. Seipel Carl - Magnus (1971), "Premiums Forgotten by Theory", Journal of Marketing, April, pp. 26 - 34.
26. Strang. Roger A.(1976), "Sales Promotion - Fast growth, Faulty Management", Harvard Business Review, 54(July- August), pp. 1114 - 1124.
27. Swinyard, William R. and K.A. Coney (1978), "Promotional Effects on a High - Versus Low - Involvement Electorate", Journal of Consumer Research, Vol. 5, June. |
