| Reference: | 參考書目
中文參考書目
王石番 淺論傳播研究的抽樣方法。東方雜誌第八、九期，民國七十七年。
任玉 家庭主婦收看電視連續劇之研究。國立政治大學新聞研究所論文，民國六十一年。
行政院主計處 中華民間勞工統計月報。民國七十六年。
沙亦群譯 疏離感:個人問題?社會問題?。巨流圖書公司，民國六十三年。
李金銓 大眾傳播理論。三民書局，民國七十年。
姜蘭虹 正視婦女角色變遷與發展的意義。臺灣大學人口研究中心婦女研究室通訊第七期，民國七十六年。
姜蘭虹 臺灣婦女地位之回顧及現況。臺灣大學人口研究中心婦女研究室專輯第一號，民國七十四年。
徐佳士 大眾傳播理論。台北市記者公會，民國七十三年。
徐佳士、楊孝榮、潘家慶 台灣地區民眾傳播行為研究。台北市:國立政治大學新聞研究所，民國六十十四年。
陳世敏 大眾傳播與社會變遷。台北市:三民書局，民國七十二年。
陳彰儀 不同生活行態的職業婦女之壓力與休閒型態、婚姻滿足及工作滿足三者關係之差異。國立政治大學教育與心理研究，民國七十五年。
陳以瑚 台北市民收看電視動機之研究。國立政治大學新聞研究所論文，民國七十一年。
張曉琴 臺灣地區民眾收看電視綜藝節目的動機與行為之研究。國立政治大學新聞研究所論文，民國七十二年。
黃光國 「因素分析」。社會及行為科學研究法，楊國樞、文崇一、吳聰賢、李亦園編。台北市:東華書局，民國七十年。
楊孝榮 在學青年收視節目型態分析。廣播與電視三十六期，民國六十八年。
鄭為元、廖榮利 蛻變中的臺灣婦女。大洋出版社，民國七十四年。
鄭瀛川 生活型態對職業婦女工作與休閒關係之影響。國立政治大學心理研究所論文，民國七十三年。
鄭瑞城、陳世敏 電視使用程度與使用動機之研究－以台北市十八歲以上成人為例。台北市:行政院新聞局專題研究報告，民國七十一年。
劉義雄 疏離感程度與大眾傳播媒介使用行為，──以都市低收入居民為對象之研究。國立政治大學新聞研究所論文，民國六十六年。
潘家慶、王石番、謝瀛春 台灣地區民眾傳播行為研究(1986)。台北市:國立政治大學新聞研究所，民國七十五年。
曠湘霞 電視與觀眾。三民書局，民國七十五年。
英文參考書目
Arlene K. Sosamie and George J Szybillo," Working wires :Their General Television Viewing and Magazine Readership Behavior, "Journal of Advertising7 : 5-13 Spring , 1978
Blumler, J.G., J.R. Brown and Moquail, The Social Origins of the Gratifications associated with Television Viewing, 1970 .
Bryant, J. and D. Zillmann, "Using Television to Alleviate Boredom and Stress : Selective Exposure as a function of Induced Excitational states",Journal of Broadcasting Vol.28 , Winter, 1984, PP 1-20
Carolyn Johnson and Lynne Gross, " Mass Media Use by women In decisionmaking positions," Journalism Quarterly, 1985 Winter, Vol 62, PP 850-854
Charles M. Rossiter, Jr. and Barnett Pearce, Alienation and Communicating Personality, "Communicating Personality : A Theory of Interpersonal Communication and Human Relationships. Indianapolis and New York : The Bobbs-Merrill Co. Inc., 1975, PP 148-149
Dwight G. Dean, "Alienation : Its Meaning and Measurement ", American Sociological Review Vol.26 1961, P754
Elihu Katz, Jay G . Blumler and Michael Gurevitch " Uses and Gratifications Research ", Public Opinion Quarterly, Vol.37-3,1973-1974, pp. 509-523
Eleanor Maccoby, "Why Children Watch Tv",Public Opinion Quarterly, Vol. 15, 1951, P421-444
Greenberg, B., "Gratification of Television Viewing and Their Correlates for British Children", in J.G. Blumler and E. Katz (eds)The Uses of Mass Communication. Beverly Hills"Sage, 1974, P71-92.
Hans H. Gerth and C. Wright Mills, from Weber : Essays in Sociology N.Y. :Oxford University Press, 1964, P50.
Jack Moleod, Scott ward and Karen Tancill, " Alienation and Uses of Mass Media,"
Public Opinion Quarterly, Vol 29, 1965-1966, PP.583-594
Jan Hajda,"Alienation and Integration of Student Intellectual ",American Sociological Review, Vol.26, 1961, P758-777.
John W.C Johnstone, " Social Structure and Patterns of Mass Media Consumption", University of Chicago, Department of Sociology, 1961.
Katz, E., M . Gurevitch and H. Haas, " On the uses of mass media for important things, American Sociological Review, Vol.38, April 1973, PP164-181
Katz, E., J.G. Blumler, and M. Gurevitch, "Utilization of Mass Communication by the Individual ", J.G. Blumler and E. Katz (eds)The Uses of Mass Communication. Beverly Hills " Sage, 1974, P11-35
Kathryn E.A. Villani, "Personality / Life Style and Television Viewing Behavior",Journal of Marketing Research, November 1975, P432-437.
Klapper, J.T. The Effects of Mass Communication .Glencoe:Free Press, 1960
Leonard Pearlin, "Social and Personal Stress and Escape Television Viewing",Public Opinion Quarterly, Vol 23, Summer 1959, PP 255-259.
Lyle and Robinson, Television in daily life : Patterns of use overview " PP 1-32 , E.A. Rubenstein, G.A. Comstock and J.P. Murray (des) Television, 1972
Lyle and Robinson, "Television in Daily Life "Patterns of Use Overview", E.A. Rubenstein, G.A. Comstock, and J.P. Murray (eds) Television,1972, P1-32
Matilda Butler and Willian Paisley,Women and the Mass Media. N.Y. : Human Sciences Press, 1980
Margaret Andreason and H. Leslie Steeves ," Employed Women`s Assertiveness and Openness as shown in Magazine Use,"Journalism Quarterly,Autumn, 1983 PP 449-457
McGuail, d.,J.G. Blumler and J.R. Brown, "The Television audience : a revised perspective" Mc Quail (ed) Sociology of Mass Communication Harmonds worth : penguin, 1972 PP. 135-165
McGuire, W.J., " Psychological motives and communication", Beverly Hills : Sage, 1974, PP 167-195
Melvin Seeman , "On the meaning of alienation," American Sociological Review,Vol. 24, 1959,PP. 783-791
Morton Grodzins, "The Loyal and Disloyal ", Chicago " University of Chicago Press, 1956, P134
Robert W. Kubey, " Television Use in Everyday Life : coping with unstructured time," Journal of Communication , Summer 1986, The Television Audience P108-123
Robert A. Nisbet, The Quest for Community. N.Y. :Oxford University Press 1953.
Rosengreen, K.e., "Use and Gratification " A Paradigm Outlined ", J.G.Blumler and E. Katz (eds) The Uses of Mass Communication. Harmondsworth" Penguin, 1972, P 162-194
Rubin, A.M., "Television Use by Children and Adolescents",Human Communication Research Winter 1979, P109-120
Rubin, A.M., "Older Person`s Tv Viewing Patterns and Motivation", Communication Research, April 1982 1982, P287-313
Rubin, A.M., " An Examination of Television Viewing Motiations", Communication Research, April 1981, P141-167
Susan P. Douglas, "Do Working Wives Read Different Magazines from Non -working Wives ? Journal of Advertising 6:40-43, 48, winter 1977
Villani, k., " Personality /Life Style and Television viewing Behavior", Journal of Marketing Research12, 1975 PP 432-439
Well, Willian D. and George Gubar, "Life Cycle Concept in Marketing Research", Journal of Marketing Research. Vol 3 November 1966 PP 355-363
Wendell Bell, "Anomie, Social Isolation and the Class structure",Sociometry, Vol. 20, June 1957, P105-116.
William G. Christ and Norman J. Medoff, "affective State and the Selective Exposure to and Use of Television," Journal of Broadcasting, Vol.28, Winter 1984, PP 51-63 |
