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    政大機構典藏 > 商學院 > 統計學系 > 學位論文 >  Item 140.119/90101
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/90101


    Title: 市場區隔--AID與MCA之聯合運用
    Authors: 遲秀玲
    Contributors: 周文賢
    遲秀玲
    Date: 1990
    1989
    Issue Date: 2016-05-03 14:13:58 (UTC+8)
    Reference: 參考文獻
    [1] 杜明翰,「女性洗髮精市場區隔分析—自動互動檢視法(AID)之應用」,碩士論文,淡江大學管理科學研究所,民國六十八年。
    [2] 周榮乾著,「AID-MCA聯合模式及多元迴歸向量表示法應用於市場區隔與定位之實證研究」,碩士論文,淡江大學管理科學研究所,民國七十六年。
    [3] 吳英俊著,「運動鞋市場區隔分析—自動互動檢視法之應用」,碩士論文,淡江大學管理科學研究所,民國七十三年。
    [4] 吳師豪著,「市場區隔分析-酵母乳市場分析」,碩士論文,淡江大學管理科學研究所,民國六十九年。
    [5] 高熊飛編譯,行銷管理-分析、規劃與控制,台北:華泰書局,民國七十四年。
    [6] 馬濟華著,「電視觀眾區隔與電視節目偏好研究」,碩士論文,政治大學企管研究所,民國七十一年。
    [7] 許是詳編譯,行銷學通論,中華企業管理發展中心發行,民國七十一年。
    [8] 黃俊英著,多變量分析,第三版,台北,華泰書局,民國七十七年,P.93-117。
    [9] 張明杰著,「引伸性需求及二階區隔理論應用於行銷通路與最終消費市場之實證研究」,碩士論文,淡江大學管理科學研究所,民國七十六年。
    [10] 陳煥明著,「女用內衣市場區隔分析-自動互動檢視法(AID)之應用」,碩士論文,淡江大學管理科學研究所,民國七十二年。
    [11] 蕭鏡堂著,行銷理論與應用,著者印行,民國七十四年。

    英文部分
    [12] Anderson. R. L. und Bancroft. T. A. Statistical Theory in Research. New York: McGraw Hill.1952,p267-281.
    [13] Andrews,Frank M., James N. Morgan,and John A. Sonquist. Multiple Classifivation Analysis. Ann Arbor,Mich: Survey Research Center,University of Michigan 1973.
    [14] Armstrong,J. Scott,and James G. Andress."Exploratory Analysis of Marketing Data:Tree vs. Regression."Journal of Marketing Research, May 1970,P.487-492.
    [15] Assael,Henry."Sermenting Markets by Group Purchasing Behavior: An Application of the AID Technique." Journal of Marketing Research, May 1970,P.153-158.
    [16] Assael,Henry,Kofron,John H. and Burgi,Walter."Advertising Performance as a Function of Print Ad Characteristics".Journal of Advertising Research,7 June 1967,P.20-26.
    [17] Daniel Yankelovich."New Criteria for Market Segmentation".Harvard Business Review,Vol 42,No 2,1964,P.83-84.
    [18] Doyle,Peter,and Ian Fenwick."The Pitfalls of AID Analysis."Journal of Marketing Research, November 1975.P.408-413.
    [19] Frank,E. R., W. F. Massay,and Y. Wind.Market Segmentation.Engelwood Cliffs,N. J.:Prentice-Hall,Inc. 1972.
    [20] Green,Paul E., and D. Tull.Research for Marketing Decisions,Engelwood Cliffs N. J.:Prentice-Hall 1978 4 th ed. P.402-408.
    [21] Kolter,Philip.Marketing Essentials.Engelwood Cliffs,N. J.:Prentice-Hall,inc. 1984.
    [22] Newman,Joseph,and Richard Staelin."Multivariate Analysis of Differences in Buyer Decision Time."Journal of Marketing Research, May 1971.
    [23] Pavid,W. Cravens, Strategic Marketing, 2nd ed.,L Richard D. IRWIN INC.,1987,P.307-310.
    [24] Peters,William A."Using MCA to Segment New Car Markets" Journal of Marketing Research, August 1970,P.360-363.
    [25] SAS Guide to Macro Processing,Version 6 edition. SAS Institute Inc.,Cary,1985.
    [26] SAS/IML User`s Guide,Version 6 edition.SAS Institute Inc.,Cary,1985.
    [27] SAS User`s Guide:Basics Version 6 edition.SAS Institute Inc.,Cary,1985.
    [28] SAS User`s Guide:Statistics, Version 6 edition.SAS Institute Inc.,Cary,1985.
    [29] Sonquist,John A.,Elizabeth L. Baker,and James N. Morgan,Searching for Struture,Ann Arbor,Mich:Survey Research Center,University of Michigan 1975.
    [30] Staelin,Richard."Another Look at A.I.D."Journal of Advtising Research, October 1971,P.23-28.
    [31] Wind,Yoram."Issues and Advances in Segmentation Research", Journal of Marketing Research, August 1978,P.317-323.
    Description: 碩士
    國立政治大學
    統計學系
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002005377
    Data Type: thesis
    Appears in Collections:[統計學系] 學位論文

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