| Reference: | 參考書目
中文:
1.Philip Kotler, Marketing Management-Analysis, Planning and Control, fifth edition.何雍慶、周逸衡博士譯，行銷管理:分析、規劃與控制(台北:華泰書局)
2.郭崑謨著，行銷管理(台北:三民書局，民國七十三年初版)
3.Philip Kotler, Princip1e of Marketing, 1983.王志剛編譯 行銷學原理(台北:華泰書局，民國七十四年三版)
4.吳智著，市場區劃與產品空間區劃法之研究(台北:金玉出版社民國六十五年)
5.魏啟林著，國際市場區隔化之實證研究，(台北:中華經濟研究院，民國七十五年元月)
6.田竹軍 嚴世傑 譯 "spss/pc+ 高等統計篇" (儒林圖書公司七十六年五月初版)
7.楊國樞、文祟一、吳聰賢、李亦園 編，社會及行為科學研究法(下冊)(台北:東華書局，民國七十七年，十一版)
8.林台岳，『女用化妝品購買行為之研究』民國68年 政大企業管理研究所，未出版碩士論文
9.陳麗秋，『心理與社會性變數對女性化妝品購買及使用行之影響』 民國72年，台大商學研究所，未出版碩士論文
10.楊大陽，『女性化妝品消費行為研究』民國75年 成大工業管理研究所，未出版碩士論文
英文:
1. Philip Kotler, Marketing Management-Analysis. Planning, Implementation, and Control. sixth edition(Prentice-Hall 1988 )
2.James F. Engel, Roger D. Blackwell and Paul W. Miniard, Consumer Behavior, fifth edition
3.Fred D. Reynolds and William R. Dardem,"Construing Life Style and Psychographics" In William D. Wells. Life Style and Psychographies (Chicago:A.M.A.1974)
4.William D. Wells, Psychographies: A Critical Review,Journal of Marketing Research 12 (May 1975)
5.Frnak, R.E.W.F. Massy and Y. Wind, Market Segmentation,Englewood Cliffs, N.J. Prentice-Hall Inc.1972.
6.William D. Wells and Douqlad J. Tiqert, "A Consumer Attitude Inventory" unpublished paper presented at the June 19G8,Conference of A.M.A.
7.Joseph T. Plummer "The Concept and Application of Life Style Segmentation" Journal of Marketing, Vol.38(Jan 1974)
8.Alan R. Andreason. "leisure. Mobility and Life style Pattern" . A.M.A. Conference Preceedings (Winter, 1967)
9.William Lazer, "Life style Concepts and Marketing", in Stephen Greyser (e.d) Toward Scientific Marketing(Chicago:A.M.A. 1953)
10.D. Demby, "Psychographics and from where It come," in William D. Wells ed., Life Style and Psychographics(Chicago:A.M.A .1974)
11.James F. Engel, Roger" D. Blaokwell, and Paul W. Miniard, Consumer Behavior, 5th ed. (Hinsdale, [l]:Dryden press, 1986)
12.Yoram Wind,Paul E. Green "Some Conceptual,Measurement and Analysis Problem in Life Style Research" William D. Wells Life Style and Psychographies, (Chicago:A.M.A.1974)
13.Hustard & Pessimier, "The Development and Application of Psychographic Life Style and Associated Activity and Attitude Measures., "in W.D. Wells ed Life Style and Psyonographics(Chicago :A.M. A.1974)
14.Philip Kotler, Marketing Manaqement :analysis,Planningand contol 5th ed (Enqlewood Cliffs N.J.:Prentice-Hall, Inc., 1984)
15.Wendell smith, "Product Differentiation and Market Segmentation as Alternative Marketing Stratogies" Journal of Marketing Vo1. 21 (July, 1956 )
16.E.J.Mcarthy, Basic Marketing:A Manaqerial Approach (Homewood, Illinois: Richard d. Irwin,Inc 7th ed.1981.)
17.Daniel Yankelovich, "New Criteria for Maket Segmentation" Harvard Business Review, Vol.42 1102(Mar-Apr 1964)
18.Robert C. Blattberg, Subrata Sen, "Market Segmentation Vsing Models of Multidimensional Purchasing Behavior" Journal of Marketing Vol .38 (Oct, 1974)
19.Haley, Research Tool `"Journal of Marketing Vol.32(July, 1968)
20.Assael, Henry A & Roscoe J. Marvin, "Approach to Market Segmentatlon Analysis" Journal of Marketing, Vol.48(Oct, 1976)
21.Yoram Wind, "Issues and Advances in Segmentation Research" Journal of Marketing Research. Vol.15 (Aug,1978)
22.Shirley Young, Leland Ott and Barbara Feigin, "Some Practical Considerations in Market Segmentation" Journal of Marketing Research Vol.XV (Aug.1978)
23.Cuieford, J.P. Fundmental Statistics in Psychology & Education. 4th ed. (New York: McGram Hill,1965)
24.J. Ward. :"Hierarchical Groaping to Optimize an Objective Function," Journal of American Statistical Association. 58(1903)
25.Peter Doyle & John Saunders."Marketing Segmentation and Positioning in Special Industrial Markets" Journal of Marketing Vol.49 (Spring. 1985) |
