| Reference: | 參考書目
中文部份
1.司徒達賢，李仁芳及吳思華合著，企業概論，台北:國立空中大學，民國七十五年十月再版.
2.Philip Koltler (Marketing Management；5ed)，何雍慶，周逸衡合譯，行銷管理上冊，台北:華泰圖書文物公司，民國七十五年二月初版.
3.林忠發著，"鈴聲，總在顧客需要時響起"，商業周刊132期，台北:商周文化專業股份有限公司，民國七十五年六月:42-43.
4.吳英玲著，"無遠弗屆的電話行銷"，直效行銷第33期，台北:百錄企業管理顧問有限公司，民國七十六年六月:頁125.
5.Bob Ston and JohnWyman,(Successful Telemarketing:1989)，趙郁文譯，成功的電話行銷，台北:世界經理文摘雜誌社，民團七十五年六月.
英文部分
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18 Lawler,Edward E. and John G. Rhode.Information and Control in organization. Pacific Palisades.CA:Goodyear Publishing Company, 1976.
19. Ljungren,Roy G .. The Business-to Business Direct Marketing Handbook.New York:American Management Association, 1989.
20. Marshall, Judith Joy. "Innovation Adoption in a Field Study of The Post-Adoption Phase in The Case of Telemarketing. "Ph. D. dissertation, University of Western Ontarco,1985.
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22. Porter, Michael E .. Competitive Advantage.New York:The Free Press,1985.
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24. Ruekert,Robert,and Orville C. Walker Jr. "Marketing`s Interation with Other Functional Units: A conceptual Framework and Empirical Evidence." Journal of Marketing 51 (January 19884) :1-19.
25. Rumelt,Richard P. "Evaluation of Strategy:Theory and Models. "Strategic Management:A New View of Business Policy and Planning. Dan E. Schendel and Charles
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