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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/90009
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/90009


    Title: 台灣企業國際上自創品牌策略之研究
    Authors: 黃惠娟
    HUANG, HUI-JUAN
    Contributors: 司徒達賢
    SITU,DA-XIAN
    黃惠娟
    HUANG,HUI-JUAN
    Keywords: 品牌
    自創品牌
    委託代工
    產業
    結盟
    OEM
    Date: 1989
    Issue Date: 2016-05-03 14:06:57 (UTC+8)
    Abstract: 我國產品對外出口金額雖然龐大,但是國內業者大部份係以委託代工(OEM) 眾事生產
    Description: 碩士
    國立政治大學
    企業管理學系
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002005214
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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