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許景郎(民75 ) 廣告模特兒與品牌名字對產品廣告效果的影響──以咖啡產品為實例。國立交通大學管理科學研究所碩士論文。
黃淑玲(民75) 明示品牌比較的廣告效果──廣告型態、產品參與度、訊息量的影響研究。國立交通大學管理科學研究所碩士論文。
董氏基金會(民74 ) 吸菸或健康──決定權在你。台北：董氏基金會。
樊志育(民73 ) 廣告效果研究。台北：三民書局。
樊志育(民74 ) 廣告學新論〈五版〉。台北：三民書局。
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