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    題名: 立論基礎.傳播者身份與內容呈現方式之說服效果
    作者: 張滿玲
    貢獻者: 陳皎眉
    張滿玲
    日期: 1990
    1989
    上傳時間: 2016-05-02 17:06:55 (UTC+8)
    摘要: 態度改變的研究一般多從訊息來源、訊息本身、訊息接收者三個傳播成份來探討。過去關於訊息來源的研究，所指的訊息來源多是指訊息傳播者。事實上，訊息來源的影響除了是「傳播訊息的人」之外，亦可以是「訊息所依據的來源」。故本研究將訊息來源區分為以上二者，以了解不同身份的傳播者與不同的立論基礎對於訊息接收者的說服影響，此外還探討了數字在說服訊息中所扮演的角色。
    參考文獻: 一、中文部份
    中國時報 意見橋 民國78年11月1日
    民生報 婦女版 民國78年10月27日
    李美枝 (民75 )社會心理學 大洋出版社
    張老師月刊 (民78) 98期 統計數字的魔術與迷陣
    楊國樞、文崇一、吳聰賢、李亦園 (民67 ) 社會及行為科學研究法 東華書局

    二、英文部份
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    Psychology, 13, 28-45 .
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    Sherer,M., & Rogers,R.W. (1984) The role of vivid information in fear appeals and attitude change. Journal of Research in Personality, 18,321-334.
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    biases N.Y. :Cambridge University Press
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    Wu,C., & Shaffer, D.R.(1987) Susceptibility to persuasive appeals as a function of source credibility and prior experience with the attitude object, Journal of Personality and Social Psychology, 52(4),677-688.
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    描述: 碩士
    國立政治大學
    心理學系
    資料來源: http://thesis.lib.nccu.edu.tw/record/#B2002005186
    資料類型: thesis
    顯示於類別:[心理學系] 學位論文

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