政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/89566
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113324/144300 (79%)
造访人次 : 51142967      在线人数 : 888
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻
    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/89566


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/89566


    题名: 自動化技術在台灣擴散之相關研究 : 以創新擴散模型為分析工具
    作者: 莊國瑞
    贡献者: 賴士葆
    莊國瑞
    日期: 1991
    1990
    上传时间: 2016-05-02 16:59:50 (UTC+8)
    摘要: 本研究所是以貝斯擴散模型為分析工具，探討自動化技術(設備)在我國擴散的情形。本研究之動機有五:(1)同時解除貝斯基本模型中的數項假設，以提出新的擴散模型，使新模型比過去的模型有更好的預測能力。(2)使用研究中所發展的新模型，探討自動化技術在台灣廠商間擴散的情形。(3)根據採用者對各項技術之知覺，探討各項技術在不同屬性構面的特性。(4) 使用技術屬性指標將技術分群，探討不同群體的技術在擴散型態上的差異。(5) 探討技術類型、企業技術政策、及技術採用時機之關係，並發展相關命題。研究方法是以非線性最小平方法導出七項技術之擴散模型;接著以因素及集群分析進行技術屬性分析及技術分群;最後則以個案研究探討技術特性、企業技術政策、採用時機三者之間的關係。研究中分別就三方面提出結論:(1)七種自動化技術在台灣五大行業擴散程度之結論。(2) 技術屬性分析及分群之相關結論。(3)技術特性、企業技術政策、技術採用時機三者之間關係的相關命題。研究最後並提出對企業及對研究機構的涵義，及後續研究之建議。
    參考文獻: 國內部份
    尹啟銘(民78)，"產品創新自由度、企業策略與技術政策之關係－台灣資訊電子業實證研究"管理評論，國立政治大學企業管理研究所出版，民國78 年7 月。
    王建彬(民79)，"我國工業機器人使用現況分析"，機械工業雜誌，79年7月。
    何雍慶、周逸衡(民74 )譯，P. Kotler原著，行銷管理－分析、規劃與控制，第五版，台北華泰書局。
    周文賢(民79) , SAS/STAT 講議，教育部電子計算機中心。
    林慧貞(民77年)，我國自動化技術擴散之研究，國立台大經濟研究所未出版碩士論文。
    洪德昌(民78 年)，我國光電科技擴散之實證研究，國立中央大學產業經濟研究所未出版碩士論文。
    施顏祥(民77 年) ，科技發展與管理，高立圖書有限公司。
    翁明祥(民78) ，"技術創新政策與事業經營策略的配合對技術創新績效之影響－台灣合成樹脂業實證研究"，管理評論，國立政治大學企業管理研究所出版，民國78 年7 月。
    陳詩豪(民國77 年)，廠商特性與技術擴散－理論性關係，國立中央大學產業經濟研未所未出版碩士論文。
    張應當(民79 年) ，”國內CAD/CAM 使用現況分析” ，機械工業雜誌, 79年7月。
    曾煥堂(民79年) ，”探討FA、FMS、CIM物流主角的自動化倉儲系統自動化科技， 1990 年6 月。
    曾麗蓉(民78 年) ，我國生產自動化技術擴散之研究，國立中央大學產業濟經研究所未出版碩士論文。
    賴士葆(民76 年) ， "企業技術特性與新產品發展績效相關之研究"，管理評論，國立政治大學企業管理研究所出版，民國76 年7 月。
    中華民國、台灣地區第五次生產自動化調查報告，經濟部統計處編印，民國79 年10 月。
    中華民國、台灣地區工廠校正暨營運調查報告，經濟部工業區統計調查聯繫小組編印，民國78 年12 月。


    國外部份
    Bass, L. A. (1969)," A New Product Growth Model for Consummer Durables , " Management Science, 15 (Jan.)
    Bayus, B. L. (1987)," Forecasting Sales of New Contingent Product: An Application to the Compact Disc Market," Journal of Product Innovation Management, 4 (Dec.) , 243 -55.
    Blackman, S.Y. (1974) ," The Market Dynamics of Technological Substitutions，" Technological Forecasting and Social Change , 6 (Feb.) , 41-63.
    Bhalla, S.K. (1987) , The Effective Management of Technology: A Chanlenge for Corporations，Columbus, Richard: Battelle.
    Chow, G. C. (1967) ," Technological Change and the Demand for Computers," American Economics Review , 57 (Dec.) , 1117 - 20
    Dodson, J.A. and Muller,E. (1978) ," Models of New Product Diffusion Through Advertising and Word-of-Mouth," Management Science, 24 (Nov.) ,1568-78.
    Fisher, J.C. and Pry, R.H. (1971) ," A Simple Substitution Model for Technological Change, " Technology Forecasting and Social Change, 2 (May.) ,75-88.
    Fourt, L.A. and Woodlock, J.W. (1960) ," Early Prediction of Marketing Success for Grocery Products, " Journal of Marketing,25 (Oct.) ,31-8.
    Friar J. and Horwitch M. (1988) ," The Emergence of Technology Strategy: A New Dimension of Strategic Management, in Technology in the Modern Corporation:A Strategic Perspective , ed. by Horwitch , NY : Pergamon Press Inc.
    Globerman, S. (1975), " Technological Diffusion in the Canadian Tool and Die Industry, " Review of Economics and Statistics, 57 , 428-34
    Horsky , D. (1990) "The Effect of Income?, Price and Infomation of the Diffusion of New Consumer Duarables," Journal of Retailng , 63 (Fall) ,243 -59
    Horsky, D. and Simon, L.S. (1983) ," Adversting and the Diffusion of New Products, " Management Scinece , 1 (Winter) , 1-18.
    Jain, D.C. , Mahajan, V. and Muller， E. (1989) ," Innovation Diffusion in the Presence of Supply Restrictions, " working paper, Cox School of Business, Southern Methodist University Jain, D.C. and Rao, R.C. (1989) ," Effect of Price on the Demand for Durables : Modeling , Estimation and Findings , " Journal of Business and Economic Statistics.
    Johnson, N. I. and Kotz , S. (1970) , Continuous Unvivariate Distributions, Part Ⅰ. Boston: Houghton Mifflin Company.
    Jones, J.M. and Ritz, C.J. (1987) ," Incorporaing Distribution Into New Product Diffusion Models," working paper, Marketing Department, Universty of North Carolina, Chapel Hill .
    Kalish, S. (1983) ," Monopolist Pricing With Dynamic Demand and Production Cost," Marketing Science, 2 (Spring) ,153-60 Kalish, S. (1985) ," A New Product Adoption Model With Pricing ,Adverstising and Uncertainty," Marketing Science,31 (Dec.) 1569-85
    Kalsh, S. and Lilien, G.L. (1986) ," A Marketing Entry Timing Model for New Technologies, " Management Science ,32 (Feb.) ,194-205.
    Lackman, C. L. (1978), "Gompertz Curve Forecasting : A New Product Application , " Journal of the Marketing Research Society , 20 (Jan.) , 45-7. Laroy , G. P. (1978) ," Transfer of Technology within the Multinational Enterprise"
    Mahajan, V. and Muller, E. (1979) , " Innovation Diffusion and New Product Growth Models in Marketing, " Journal of Marketing, 43 (Fall) ,55-68.
    Mahajan , V. , Muller, E. and Bass F. M. (1990) ," New Product Diffusion Models in Marketing: A Review and Directions for Research, " Journal of Marketing` Vol.54\\ (Jan.) ,1-26.
    Mahajan, V. Muller, E. and Srivastava, R.K. (1990)," Determination of Adopter Categories by Using Innovation Diffusion Models , " Journal of Marketing Research, 27 (Feb. ) 37-50.
    Mahajan, V. and Peterson, R. A. (1985) ,Model s for Innovation Diffusion. Beverly Hill, CA: Sage Publication Inc.
    Mahajan, V. and Peterson, R. A. (1979) ," Intergrating Time and Space in Technological Substitution Models," Technology Forecasting and Social Change, 14 (Aug.) ,231-41.
    Mahajan,V. and Peterson, R.A. (1978) ," Innovation Diffusion in a Dynamic Potential Adopter Population," Management Science,24 (Nov.) ,1589-97
    Maidique, M.A. and Frevola, A.L.Jr. ," Technological Strategy", in Strategic Management of Techonology and Innovation, .ed. by Burgelman and Maidique , Homewood, IL : Richard D.Irwin Inc., 233-235.
    Mansfield, E. (1974) ,Industrial Reseach and Technological Innovation, N.Y. : John Willey & Sons.
    Mansfield, E. (1961) ,"Technical Change and the Rate of Imitation, " Econometrica, 29 (Oct.) ,741-66.
    Norton, J.A. and Bass, F.M. (1987) "A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High Technology Products, " Management Science, 33 (Sep.) ,1069-86.
    Peno , J. D. and Wallender, H. W. (1977) ," Acontingent Approach to Technology Policy Proposing a Cost/Benef it Analysis , " N. Y. : FMME.
    Peterson, R. A. and Mahajan , V. (1978) ,”Multi -Product Growth Models , " in esearch in Marketing J. Sheth, ed. Greenwich , CT: JAI Press Inc., 201-31.
    Poter , M. E. (1985) ,Competitive Advantage ,NY: Macmillan Inc. , 164-200.
    Robinson , B. and Lakhani , C. (1975) "Dynamic Price Models for New Product Planning," Management Science` 10 (Jun) ,1113-22.
    Roger, E.M. (1983) , Diffusion of Innovations, 3rd ed. New York: The Free Press.
    Romeo, A. (1975) ," Inter - Industry and Inter -Firm Differences in the Rate of Diffusion, " Review of Economisc and Statistics, 57,311-19
    Schmittlein, D.C. and Mahajan V. (1982) ," Maximum Likelihood Estimation for an Innovation DiffusionM Model of New Product Acceptance` " Marketing Science, 1 (Winter) , 57 -78
    Souder, W. E. (1987) , Managing New Product Innovation , D. C. Heath and Company,P.199.
    Srivastava , V. , Mahajan , V. , Ramaswami , S. N. , and Cherian, J.(1985) ," A Multi-Attribute Diffusion Model for Forecasting the Adoption of Investment Alternatives for Consumers, " Technological Forecasting and Social Change,28 (Dec.) 325-33.
    Srinivasan, V. and Mason C.H. (1986) ," Nonlonear Least Square Estimation of New Product Diffusion Models," Marketing Science, 5 (Spring) ,169-78
    Tornatzky, L.G. and Klein, R.J. (1982) " An Innovation Characteristics and Innovation Adoption-Implementation: A Meta-Analysis of Finding` " IEEE Transactions on Engineering Management, EM -29 , 28 - 45.
    Ziemer` D.R. (1985) " Growth and Saturation Scenarios: A Practical Application of Diffusion Theory, " resented at ORAS/TI MS Conference, Atlanta (Nov.)
    描述: 碩士
    國立政治大學
    企業管理學系
    資料來源: http://thesis.lib.nccu.edu.tw/record/#B2002004860
    数据类型: thesis
    显示于类别:[企業管理學系] 學位論文

    文件中的档案:

    没有与此文件相关的档案.



    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈