| Reference: | 參考書目
一、中文部分
李美枝(民79 年) 女性心理學。台北:大洋。
梁濃剛(民78 年) 回歸佛洛依德。 台北:遠流。
趙彥寧(民79 年) 意識型態-司迪麥-性別角色。清華大學社會人類研究所碩士論文。
二、英文部分：
Althusser. L.(1971). "Ideology and Ideological State Apparatuses. "Lenin and Philosophy and Other Essays. New York and London: Monthly Review Press.
Butler. Matida and William Paisley (1980). Women and the Mass Media. New York: Human Sciences Press.
Chodorow. Nancy(1974). "Family Structure and Feminine Personality. "in Woman. Culture & Society. Michelle Zimbalist Rosaldo (ed.) Standford: Standford University Press.
Courtney. Alice E. and Sara Wernick Lockeretz(1971). "A Woman`s Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements,"Journal of Marketing Research. 8(Feb.): 94-95. Courtney , Alice E. and Thomas W. Whipple(1980), Sex Stereotyping in Advertising: An Annotated Bibliography. Cambridge, Mass. : Marketing Science Institute.
Courtney,Alice E. and Thomas W. Whipple(1983), Sex Stereotyping in Advertising. Toronto: D.C. Heath and Company.
Courtney, Alice E. and Thomas W. Whipple (1974), "Women in T.V. Commercials, "Journal of Communication. 24(Spring):110-118.
Courtney,Alice E. and Thomas W. Whipple(1978), Canadian Perspectives on Sex Stereotyping in Advertising. Ottawa: Advisory `Council on the Status of Women.
Cowie,Elizabeth (1977). "Women Representation and the Image, "Screen Education. 23:15.
Dominick. Joseph and Gail E. Rauch(1972),"The Image of Women in Network T.V. Comillercials, "Journal of Broadcasting. 16(Summer): 259-265
Ferguson, Jill Hicks et. al.(1990), "In the Pages of Ms.: Sex Role Portrays of Women in Advertising." Jounal of Advertising. 19(Nov.):40-51.
Frued, Sigmund (1938), The Interpretation of Dreams. New York: Basic Books.
Grosz, Elizabeth(1990), Jacques Lacan: A feminist introduction. London: Routledge .
Hennessee, Judith Adler and Joan Nicholson (1972), "Now Says: Commercials Insult Women." New York Times Magazine. 28(May):12
Horner, M. S. (1972), "Toward on Understanding of Achievement Related Conflicts in Woman, "Journal of Social Issues. 28:157-176
Lacan, Jacques(1977), ECRITS: A SELECTION. London: Tavistock.
Leiss, William and Stephen Kline(1986), Social Communication in Advertising. London: Methuen.
Marecek, Jeanne et al. (1978), "Women as T.V. Experts: The Voice of Authority?" Journal of Communication. 28(Winter):159-158.
McArthur, Leslie Z. and Beth G. Resko(1975), ." The Portrayal of Men and Women in American Television Commercials, "Journal of Social Psychology. 97 (Dec.): 209-220.
Merton, Robert K. (1968), Social Theory and Social Structure. New York: Free Press.
Mitchell, Juliet(1974), Psychoanalysis and Feminism. Landon: Allen Lane.
O`Donnell, William and Karen J. (1978), " ? Update: Sex-Role Messages in T.V. Commercials," Journal of Communication.28(Winter):156-158.
Pingree, Suzanne et al. (1976). "A Scale for Sexism," Journal of Communication.26(Autumn):193-200
Scott, Rosemary (1976), The Female Consumer. New York: John Wiley.
Thompson, John B. (1984), Studies in the Theory of Ideology. Oxford: Basil Blackwell.
Vestergaard, Torben and Kim SchrOder (1985), The Language of Advertising. Oxford: Basil Blackwell.
Weedon, Chris (1987), Feminist Practice & Poststructuralist Theory. Oxford: Basil Blackwell.
Williamson, Judith (1984), Decoding Advertising. New York: Marion Boyards Publishers Inc .. |
