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    題名: 耐久財產品擴散模式之理論與應用
    作者: 游文富
    YOU, WEN-FU
    貢獻者: 周文賢
    游文富
    YOU, WEN-FU
    日期: 1992
    1991
    上傳時間: 2016-05-02 15:14:13 (UTC+8)
    參考文獻: 一、中文部份
    1.台灣電力公司(不定期)，「台灣地區家用電器普及狀況調查研究報告」。
    2. 行政院主計處(各月份) ，中華民國統計月報。
    3. 周文賢與游文清(1991) ， 「 計量經濟與時間序列分析?SAS/ETS之運用」， 台北:教育部電算中心。
    4. 周文賢與賴政昇(1991) ， 「 套裝程式研討會?SAS/IML」，台北:教育部電算中心。
    5. 邱凌志(1988) ， 「 新產品銷售成長、最佳廣告支出與訂價策略??M.M.K.模型之推廣」，未出版碩士論文，交通大學管理科學研究所
    6. 陳振田與陳振遠(1990)譯，行銷管理??分析、規劃與控制，台北:五南，第六版， pp.505-516 。
    7. 莊國瑞(1991) ， 「 自動化技術在台灣擴散之相關研究??以創新擴散模型為分析工具」，未出版碩士論文，政治大學企業管理研究所。
    8. 彭花春(1988) ， 「 臺灣地區耐久財擴散模式之探討??家電產品之實例」，未出版碩士論文，淡江大學管理科學研究所。
    9. 經濟部工業局(各月份) ，工業簡訊。
    10. 經濟部統計處(各月份) ，中華民國工業生產統計月報。
    11.劉益華(1984) ， 「 臺灣家電產品擴散模式之研究」，未出版碩士論文，交通大學管理科學研究所。

    二、英文部份
    1. Arndt, J.(1967), "Role of Product-Related Conversations in the Diffusion,of a New Product", Journal of Marketing Research, Vol. 4, pp. 291-295.
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    3. Bass, F.M.(1986), "The Adoption of a Marketing Model: Comments and Observations", in Innovation Diffusion of New Product Acceptance,Vijay Mahajan and Yoram Wind, eds. Cambridge, MA: Ballinger Publishing Company.
    4. Bayus, B.L.CI987), "Forecasting Sales of New Contingent Products: An Application to the Compact Disc Market", Journal of Product Innovation Management, Vol. 4, pp. 243-255.
    5. Brown, LA.(1981), Innovation Diffusion: A New Perspective. New York: Methuen and Co. Ltd.
    6. Chow, G.C.(1967), "Technological Change and the Demand for Computers", American Economics Review, Vol. 57, pp. 1117-1130.
    7. Dodson, J A. and E. Muller(1978), ``Models of New Product Diffusion Through Advertising and Word-of-Mouth", Management Science, Vol. 24, pp. 1568-1578.
    8. Fourt, LA. and J.W. Woodlock(1960), ``Early Prediction of Market Sucesses for Grocery Products", Journal of Marketing, Vol. 25,pp. 31-38.
    9. Frank, R.E., W.F. Massy, and D.G. Morrison(1964), "The Determinants of Innovative Behavior With Respect to a Branded, Frequently Purchased Food Product", in Proceedings of the American Marketing Association, L.G. Smith, ed. Chicago: American Marketing Association, pp. 312-323.
    10. Gatignon, H., J. Eliashberg, and T.S. Robertson(1989), "Modeling Multinational Diffusion Patterns: An Efficient Methodology", Marketing Science, Vol. 8, No.3, pp. 231-247.
    11. Gore, A.P. and V.A. Lavaraj(1987), `1nnovation Diffusion in a Heterogeneous Population", Technological Forecasting and Social Change, Vol. 32, pp. 163-167.
    12. Gumbel,E.S.(1933), "Die Gaussische Verteilung der Gestorbenen", Jahrbucher fur Nationalokonomic and Statictik, Vol. 138, pp. 365-389.
    13. Horsky, D.(1990), `The Effects of Income, Price and Information on the Diffusion of New Consumer Durables", Marketing Science, Vol.
    14. Horsky, D. and L.S. Simon(1983), "Advertising and the Diffusion of New Products", Marketing Science, Vol. 1, pp. 1-18.
    15. Jain, D.C., V. Mahajan, and E. Muller(1991), ``Innovation Diffusion in the Presence of Supply Restrictions", Marketing Science,Vol. 10, No.1, pp. 83-90.
    16. Jain, D.C. and R.C. Rao(1990), "Effect of Price on the Demand for Durables: Modeling, Estimation and Finding", Journal of Business and Economic Statistics, Vol. 8, pp. 163-170.
    17. Jones, J.M. and C.J. Ritz(1991), `1ncorporating Distribution Into New Product Diffusion Models", International Journal of Research in Marketing, Vol. 8, pp. 91-112.
    18. Kalish, S.(1983), "Monopolist Pricing With Dynamic Demand and Production Cost", Marketing Science, Vol. 2, pp. 135-160.
    19. Kalish, S.(1985), "A New Product Adoption Model With Pricing,Advertising and Uncertainty", Management Science, Vol. 31,pp. 1569-1585.
    20. Kalish, S. and G.L. Lilien(1986), "A Market Entry Timing Model for New Technologies", Management Science, Vol. 32, pp. 194-205.
    21. Kamakura, W.A. and S.K. Balasubramanian(1987), ``Long-Term Forecasting With Innovation Diffusion Models: The Impact of Replacement Purchase",Journal of Forecasting, Vol. 6, No.1, pp. 1-19.
    22. Kamakura, W.A. and S.K. Balasubramanian(1988), ``Long-Term View of the Diffusion of Durables", International Journal of Research in Marketing, Vol. 5, pp. 1-13.
    23. Kimball, B.F.(1947), "A System Life Tables for Physical Property Based on the Truncated Normal Distribution", Econometrica, Vol. 15, pp. 342-360.
    24. Kotler, P.(1988), Marketing Management: Analysis, Planning. And Control, 5th ed., Englewood Clifffs, N.J.: Prentice-Hall.
    25. Lackman, C.L.(1978), "Gompertz Curve Forecasting: A New Product Application", Journal of the Market Research Society, Vol. 20,pp. 45-47.
    26. Lilien, G.L., A.G. Rao, and S. Kalish(1981), "Bayesian Estimation and Control of Detailing Effort in a Repeat Purchase Diffusion Environment", Management Science, Vol. 27, pp. 493-506.
    27. Mahajan, V., E. Muller, and R.A. Kerin(1984), `lntroduction Strategy for New Products With Positive and Negative Word-of-Mouth",Management Science, Vol. 30, pp. 1389-1404.
    28. Mahajan, V., E. Muller, and F.M. Bass(1990), ``New Product Diffusion Models in Marketing: A Review and Directions for Research",Journal of Marketing, Vol. 54, pp. 1-26.
    29. Mahajan, V. and R.A. Peterson(1978), "Innovation Diffusion in a Dynamic Potential Adopter Population", Management Science, Vol. 24,pp. 1589-1597.
    30. Mahajan, V. and R.A. Peterson(1979), "Integrating Time and Space in Technological Substitution Models", Technological Forecasting and Social Change, Vol. 14, pp. 231-41.
    31. Mahajan, V., Y. Wind, and S. Sharma(1983), "An Approach to Repeat Purchase Diffusion Models", AMA Proceedings, Series 49, Patrick E. Murphy et al. eds. Chicago: American Marketing Association, pp. 442-446.
    32. Mansfield, E.(1961), "Technical Change and the Rate of Imitation",Econometrica, Vol. 29, pp. 741-766.
    33. Midgley, D.F.(1976), "A Simple Mathematical Theory of Innovative Behavior", Journal of Consumer Research, Vol. 3, pp. 31-41.
    34. Nevers, J.V.(1972), ``Extensions of a New Product Growth Model",Sloan Management Review, Vol. 13, pp. 78-79.
    35. Norton, J.A. and F.M. Bass(1987), "A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High Technology Products", Mana~ement Science, Vol. 33, pp. 1069-1086.
    36. Oates, T.A. and Spencer, M.H.(1962), "A System of Retirement Frequencies for Depreciable Assets", The Accounting Review,Vol. 37, pp. 385-397.
    37. Olson, J A. and S. Choi(1985), "A Product Diffusion Model Incorporating Repeat Purchases", Technolgoical Forecasting and Social Chan~e, Vol. 27,pp. 385-397.
    38. Peterson, R.A. and V. Mahajan(1978), "Multi-Product Growth Models", in Research in Marketing, J. Sheth, ed. Greenwich, CT: J AI Press, Inc .,pp. 201-231.
    39. Robertson, T.S.(1967), "Determinants of Innovative Behavior", in Proceedings of the American Marketing Association, R. Moyer, ed. Chicago: American Marketing Association, pp. 328-332.
    40. Robinson, B. and C. Lakhani(1975), ``Dynamic Price Models for New Product Planning", Management Science, Vol. 10, pp. 1113-1122.
    41. Rogers, E.M.(1983), Diffusion of Innovations , 3rd ed. New York:The Free Press.
    42. SAS Institute Inc.(1985), SASIIML User`s Guide, Cary, NC: SAS Institute Inc., Version 5 Edition.
    43. SAS Institute Inc.(1985), SAS/STAT User`s Guide, Cary, NC: SAS Institute Inc., Version 5 Edition.
    44. Sharif, M.N. and K. Ramanathan(1981), "Binomial Innovation Diffusion Models With Dynamic Potential Adopter Population", Technological Forecasting and Social Change, Vol. 20, pp. 63-87.
    45. Sharif, M.N. and K. Ramanathan(1982), "Polynomial Innovation Diffusion Models", Technological Forecasting and Social Change, Vol. 21,PP. 301-323.
    46. Silk, A.J.(1966), "Overlap Among Self-Designated Opinion Leaders: A Study of Selected Dental Products and Services", Journal of Marketing Research, Vol. 3, PP. 255-259.
    47. Simon, H. and K.H. Sebastian(1987), "Diffusion and Advertising: The German Telephone Company", Management Science, Vol. 33, PP. 451-466.
    48. Srivastava, R.K., V. Mahajan, S.N. Ramaswami, and J. Cherian(1985),"A Multi-Attribute Diffusion Model for Forecasting the Adoption of Investment Alternatives for Consumers", Technological Forecasting and Social Change, Vol. 28, PP. 325-333.
    49. Tornatzky, L.G. and R.J. Klein(1982), `1nnovation Characteristics and Innovation Adoption-Implementation: A Meta-Analysis of Findings",IEEE Transactions on Engineering Management, EM-29, pp. 28-45.
    描述: 碩士
    國立政治大學
    國際經營與貿易學系
    資料來源: http://thesis.lib.nccu.edu.tw/record/#B2002004604
    資料類型: thesis
    顯示於類別:[國際經營與貿易學系 ] 學位論文

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