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    Title: 耐久財產品擴散模式之理論與應用
    Authors: 游文富
    YOU, WEN-FU
    Contributors: 周文賢
    游文富
    YOU, WEN-FU
    Date: 1992
    1991
    Issue Date: 2016-05-02 15:14:13 (UTC+8)
    Reference: 一、中文部份
    1.台灣電力公司(不定期),「台灣地區家用電器普及狀況調查研究報告」。
    2. 行政院主計處(各月份) ,中華民國統計月報。
    3. 周文賢與游文清(1991) , 「 計量經濟與時間序列分析?SAS/ETS之運用」, 台北:教育部電算中心。
    4. 周文賢與賴政昇(1991) , 「 套裝程式研討會?SAS/IML」,台北:教育部電算中心。
    5. 邱凌志(1988) , 「 新產品銷售成長、最佳廣告支出與訂價策略??M.M.K.模型之推廣」,未出版碩士論文,交通大學管理科學研究所
    6. 陳振田與陳振遠(1990)譯,行銷管理??分析、規劃與控制,台北:五南,第六版, pp.505-516 。
    7. 莊國瑞(1991) , 「 自動化技術在台灣擴散之相關研究??以創新擴散模型為分析工具」,未出版碩士論文,政治大學企業管理研究所。
    8. 彭花春(1988) , 「 臺灣地區耐久財擴散模式之探討??家電產品之實例」,未出版碩士論文,淡江大學管理科學研究所。
    9. 經濟部工業局(各月份) ,工業簡訊。
    10. 經濟部統計處(各月份) ,中華民國工業生產統計月報。
    11.劉益華(1984) , 「 臺灣家電產品擴散模式之研究」,未出版碩士論文,交通大學管理科學研究所。

    二、英文部份
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    8. Fourt, LA. and J.W. Woodlock(1960), ``Early Prediction of Market Sucesses for Grocery Products", Journal of Marketing, Vol. 25,pp. 31-38.
    9. Frank, R.E., W.F. Massy, and D.G. Morrison(1964), "The Determinants of Innovative Behavior With Respect to a Branded, Frequently Purchased Food Product", in Proceedings of the American Marketing Association, L.G. Smith, ed. Chicago: American Marketing Association, pp. 312-323.
    10. Gatignon, H., J. Eliashberg, and T.S. Robertson(1989), "Modeling Multinational Diffusion Patterns: An Efficient Methodology", Marketing Science, Vol. 8, No.3, pp. 231-247.
    11. Gore, A.P. and V.A. Lavaraj(1987), `1nnovation Diffusion in a Heterogeneous Population", Technological Forecasting and Social Change, Vol. 32, pp. 163-167.
    12. Gumbel,E.S.(1933), "Die Gaussische Verteilung der Gestorbenen", Jahrbucher fur Nationalokonomic and Statictik, Vol. 138, pp. 365-389.
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    16. Jain, D.C. and R.C. Rao(1990), "Effect of Price on the Demand for Durables: Modeling, Estimation and Finding", Journal of Business and Economic Statistics, Vol. 8, pp. 163-170.
    17. Jones, J.M. and C.J. Ritz(1991), `1ncorporating Distribution Into New Product Diffusion Models", International Journal of Research in Marketing, Vol. 8, pp. 91-112.
    18. Kalish, S.(1983), "Monopolist Pricing With Dynamic Demand and Production Cost", Marketing Science, Vol. 2, pp. 135-160.
    19. Kalish, S.(1985), "A New Product Adoption Model With Pricing,Advertising and Uncertainty", Management Science, Vol. 31,pp. 1569-1585.
    20. Kalish, S. and G.L. Lilien(1986), "A Market Entry Timing Model for New Technologies", Management Science, Vol. 32, pp. 194-205.
    21. Kamakura, W.A. and S.K. Balasubramanian(1987), ``Long-Term Forecasting With Innovation Diffusion Models: The Impact of Replacement Purchase",Journal of Forecasting, Vol. 6, No.1, pp. 1-19.
    22. Kamakura, W.A. and S.K. Balasubramanian(1988), ``Long-Term View of the Diffusion of Durables", International Journal of Research in Marketing, Vol. 5, pp. 1-13.
    23. Kimball, B.F.(1947), "A System Life Tables for Physical Property Based on the Truncated Normal Distribution", Econometrica, Vol. 15, pp. 342-360.
    24. Kotler, P.(1988), Marketing Management: Analysis, Planning. And Control, 5th ed., Englewood Clifffs, N.J.: Prentice-Hall.
    25. Lackman, C.L.(1978), "Gompertz Curve Forecasting: A New Product Application", Journal of the Market Research Society, Vol. 20,pp. 45-47.
    26. Lilien, G.L., A.G. Rao, and S. Kalish(1981), "Bayesian Estimation and Control of Detailing Effort in a Repeat Purchase Diffusion Environment", Management Science, Vol. 27, pp. 493-506.
    27. Mahajan, V., E. Muller, and R.A. Kerin(1984), `lntroduction Strategy for New Products With Positive and Negative Word-of-Mouth",Management Science, Vol. 30, pp. 1389-1404.
    28. Mahajan, V., E. Muller, and F.M. Bass(1990), ``New Product Diffusion Models in Marketing: A Review and Directions for Research",Journal of Marketing, Vol. 54, pp. 1-26.
    29. Mahajan, V. and R.A. Peterson(1978), "Innovation Diffusion in a Dynamic Potential Adopter Population", Management Science, Vol. 24,pp. 1589-1597.
    30. Mahajan, V. and R.A. Peterson(1979), "Integrating Time and Space in Technological Substitution Models", Technological Forecasting and Social Change, Vol. 14, pp. 231-41.
    31. Mahajan, V., Y. Wind, and S. Sharma(1983), "An Approach to Repeat Purchase Diffusion Models", AMA Proceedings, Series 49, Patrick E. Murphy et al. eds. Chicago: American Marketing Association, pp. 442-446.
    32. Mansfield, E.(1961), "Technical Change and the Rate of Imitation",Econometrica, Vol. 29, pp. 741-766.
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    34. Nevers, J.V.(1972), ``Extensions of a New Product Growth Model",Sloan Management Review, Vol. 13, pp. 78-79.
    35. Norton, J.A. and F.M. Bass(1987), "A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High Technology Products", Mana~ement Science, Vol. 33, pp. 1069-1086.
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    38. Peterson, R.A. and V. Mahajan(1978), "Multi-Product Growth Models", in Research in Marketing, J. Sheth, ed. Greenwich, CT: J AI Press, Inc .,pp. 201-231.
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    40. Robinson, B. and C. Lakhani(1975), ``Dynamic Price Models for New Product Planning", Management Science, Vol. 10, pp. 1113-1122.
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    44. Sharif, M.N. and K. Ramanathan(1981), "Binomial Innovation Diffusion Models With Dynamic Potential Adopter Population", Technological Forecasting and Social Change, Vol. 20, pp. 63-87.
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    Description: 碩士
    國立政治大學
    國際經營與貿易學系
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002004604
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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