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    Title: 品牌國、生產地與廣告對大學生產品態度的影響
    Authors: 林靜儀
    LIN, JING-YI
    Contributors: 于卓民
    YU, ZUO-MIN
    林靜儀
    LIN, JING-YI
    Keywords: 廣告
    產品
    生產地
    產品品牌國
    Date: 1993
    1992
    Issue Date: 2016-05-02 15:13:59 (UTC+8)
    Abstract: 本研究旨在探討產品品牌國、生產地、廣告和受測者背景(包括性別、居住地區、除濕機購買經驗和出國旅遊經驗)對產品態度(因變數)的影響,其次比較受測者對產品的主觀態度與消基會所作的客觀產品測試評價(以科學方法檢驗產品物理屬性),檢試兩者是否顯著差異。
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    Description: 碩士
    國立政治大學
    國際經營與貿易學系
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002004306
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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