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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/89150
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/89150


    Title: 銷售反應系統之建構.使用與決策績效之衡量
    Authors: 潘銘雄
    PAI, MIN-XING
    Contributors: 洪順慶
    潘銘雄
    PAI, MIN-XING
    Date: 1992
    1991
    Issue Date: 2016-05-02 15:13:53 (UTC+8)
    Abstract: 本研究的主要目的是,想將行銷科學的觀念藉由銷售反應系統的建立,配合給予品牌負責人使用,注入實務中的決策過程裡;並預期對品牌負責人的決策績效有所提昇。
    Reference: 中文部分
    1.鄭振明,(民80) ,廣告決策支援系統之研究,中山企管研究所論文。
    2. 蔡瓊慧, (民77) ,決策支援系統在行銷管理上之應用-個案研究之價格相對決策,淡江大學管理科學研究所論文。
    3. 林秀珍,(民75) ,資訊表現形式對決策品質的影響,交大管科所論文。
    4. 吳若權, (民80) ,五百大廣告主排名,突破雜誌,六十八期, 140-168 。
    5. 編輯部, (民80) , 1991 年第一季廣告量200大產品,廣告雜誌,五月刊,44-47 。
    6 .編輯部,(民80) , 1991 年第二季廣告量200大廣告主,廣告雜誌,九月刊,42 - 45 。

    英文部份
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    Description: 碩士
    國立政治大學
    企業管理學系
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002004491
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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