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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/89130
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/89130


    Title: 特許加盟體系管理與控制之研究
    Authors: 王德業
    WANG, DE-YE
    Contributors: 洪順慶
    王德業
    WANG, DE-YE
    Date: 1992
    1991
    Issue Date: 2016-05-02 15:13:08 (UTC+8)
    Abstract: 零售服務業的連鎖經營,其基本原因是追求規模經濟的利益。一般來說,加盟的型態較直營有潛在利益,因為資金負擔較輕,且擴張速度較快。國內的加盟體系以批發整合的自願加盟體系不多,而以特許加盟為多;特許加盟的授權者,對加盟者的管理與控制方式通常兼具了「產品--商標特許權」和「企業經營模式特許權」的特性,各體系有不同程度的控制水準。管理與控制在連鎖加盟經營非常重要,因為一致的營運是連鎖體系成功的基礎,特許加盟體系中控制問題影響成敗甚大。
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    Description: 碩士
    國立政治大學
    企業管理學系
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002004471
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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