| Reference: | 一、中文部份
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2 . 黃俊英，行銷研究管理與技術，三版， (台北: 華泰書局)，民國76 年。
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4. 楊國樞，文案一、吳聰賢、李亦園合編，社會及行為科學研究法，十一版， (台北: 東華書局) ，民國77 年3 月
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7. 廖勝三， 台灣地區超級商店及便利商店經營之研究，成功大學工業管理研究所未出版碩士論文，民國67 年6 月
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9. 李寄勳，便利商店顧客商店印象之研究，成功大學工業管理研究所未出版碩士論文，民國74 年6 月
10. 郭榮芳，連鎖便利商店印象與購買行為之關係研究--台北市統一與味全連鎖體系之實例研究，政治大學企業管理研究所未出版碩士論文，民國74 年6 月
1 1.劉丁芳，便利商店服務品質之實證研究，政治大學企業管理研究所未出版碩士論文，民國79 年12 月
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13. 許士軍`、用行銷眼光掃瞄生活型態”，卓越雜誌，41 期，民國77年1 月， P.29
14. 宋平生，”新設簡易超級市場(C. V.S.)與超級市場(S.M.) 之設立”，冷凍空調技術雜諒，民國78 年4 月， P.18
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17. 戴照煜，”便利商店因中求勝”工商時報第23 版，民國80 年10月10 日
18. 萬憲璋，”消費行為大變形”工商時報第19 版，民國80 年10 月14 日
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