| Reference: | 參考書目
一、中文部份
蔡松齡「入境隨俗才是上策」工商時報經營版，民國81 年4 月28 日，第21 版
林俊秀(民78) 國際行銷學 臺北: 桂冠書局
林彩梅(民74) 美日多國籍企業經營策略 台北：五南書局
黃尹洲(民78) 企業公共事務策略之實證研究 政大企研所碩士論文
李宛蓉譯(民79) Bartlett ,A. Christopher & Sumantra Ghoshal (1989). Managing Across Borders. Harvard Business School Press. 台北遠流出版社
二、英文部份
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