| Reference: | 參考書目
一、中文部份:
1.王天灣著「微電腦資訊系統使用者的認知能力、參與程度、態度與資訊滿足的相關研究」民國七十八年，輔仁大學管理學研究所未出版碩士論文
2.王言著「我國壽險產業分析略述」保險專刊第二十六輯，民國八十年十二月，頁103-111
3.王梅君著，產業調查報告叢書之146「台灣區服務業調查報告:台灣區保險業之研究」民國八十一年，台北市銀行經濟研究室，台北市
4.吳淑芬撰「教育訓練主管專訪:國華人壽教育訓練部王文博協理」現代保險第十九期，貝國七十九年七月，頁76-79
5.徐燕山「領導者的權力基礎與領導行為、員工工作滿足之關係」民國七十一年，國立政治大學企業管理研究所未出版碩士論文
6.邱明慧、王昭斌、苗祺輝和呂庶熙撰「產業分析與競爭策略期末報告-人壽保險產業分析」國立政治大學企業管理研究所產業與競爭分析期末報告，民國八十一年六月
7.許星鴻撰，「與人壽保險行銷革新」國立政治大學企業管理研究所行銷管理期末報告，八十年一月
8.國華人壽保險公司訓練部編「新進業務人員職前訓練工作手冊」民國八十年元月五日
9.彭昭英編著，「SAS與統計分析」民國八十一年一月，三版，儒林圖書有限公司，台北市
10.楊芳玫、王馨逸等特別企劃，「買保險全新對策」 錢雜誌第七十九期，民國八十三年五月，頁46-64
11.楊國樞、文崇一、吳聰賢和李亦園編，「社會及行為科學研究法」民國八十一年三月，十三版，東華書局，台北市
12.編輯部，「保險業掀起電腦行銷熱」保險行銷第二十七期，八十年六月，頁18-41
13. 賴英照，「我國保險事業之現況與未來」保險專列第二十三輯，八十年三月，頁4-14
14.盧文裕，「國外的電腦不是用來”Show”的！簡介國外保險業使用電腦行銷的軟體」現代保險第三十期，八十年六月，頁37-41
15.樊國良，「資訊技術運用與銀行經營績效關係之研究」民國八十一年，國立交通大學資訊管理研究所未出版碩士論文
二、英文部份
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12.Doll,W.J. ,& Torkzadeh, G., "The Measurement of End-User Computing Satisfaction," MIS Quarterly, Jun. 1988, Vol.12, No.2, pp 259-274
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36.Yin,R.K. ,"Case Study Research: Design and Methods "1989 , by Sage Publigations Inc.
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38.Zubbof,S. ,"New Worlds of Computer-Mediated Work," Harvard Business Review, Sep.-Oct. 1982, pp 142- 152 |
