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Title:	不同價格訊息呈現方式下參考價格對消費者行為之影響 The Effects of Reference Price on Consumer Behavior under different Semantic Cue.
Authors:	梁安昌 Linag, Anne Chang
Contributors:	張重昭 Chang,Chung Cho 梁安昌 Linag,Anne Chang
Keywords:	參考價格;消費者行為;語意暗示 Reference Price;Consumer Behavior;Semantic Cue
Date:	1993
Issue Date:	2016-04-29 16:41:12 (UTC+8)
Abstract:	以本論文研究不同價格呈現方式下，參考價格對消費者行為的影響，所採用的自變數為參考價格的高低、參考價格的表達語意與折扣幅度的大小。而欲衡量的變數是消費者對促銷的可信度、認知的價格標準移動程度、因促銷所知覺的節省程度及搜尋其它零售點所能產生的利益。
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Description:	碩士國立政治大學企業管理學系 G80355024
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002004069
Data Type:	thesis
Appears in Collections:	[Department of Business Administation] Theses

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