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    題名: 幽默廣告在不同情境下對不同涉入程度產品的說明效果
    作者: 唐士祥
    貢獻者: 陳皎眉
    唐士祥
    關鍵詞: 廣告
    涉入程度
    效果
    日期: 1993
    上傳時間: 2016-04-29 16:40:17 (UTC+8)
    摘要: 幽默廣告的效果一直是廣告界爭議的議題，而依Petty & Cacioppo
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    描述: 碩士
    國立政治大學
    心理學系
    80156001
    資料來源: http://thesis.lib.nccu.edu.tw/record/#B2002004027
    資料類型: thesis
    顯示於類別:[心理學系] 學位論文

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