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    政大機構典藏 > 理學院 > 心理學系 > 學位論文 >  Item 140.119/88938
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/88938


    Title: 幽默廣告在不同情境下對不同涉入程度產品的說明效果
    Authors: 唐士祥
    Contributors: 陳皎眉
    唐士祥
    Keywords: 廣告
    涉入程度
    效果
    Date: 1993
    Issue Date: 2016-04-29 16:40:17 (UTC+8)
    Abstract: 幽默廣告的效果一直是廣告界爭議的議題,而依Petty & Cacioppo
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    Description: 碩士
    國立政治大學
    心理學系
    80156001
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002004027
    Data Type: thesis
    Appears in Collections:[心理學系] 學位論文

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