English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 111283/142199 (78%)
Visitors : 48173439      Online Users : 361
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 教育學院 > 教育學系 > 學位論文 >  Item 140.119/88926
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/88926


    Title: 中學生人際策略之研究-以建立對教師關係為例
    A Study of Interpersonal strategies in High School Students-- To Illustrate How They establish Upward Relation With Their Teachers
    Authors: 陳秀碧
    Chen, Hsiu-Pi
    Contributors: 吳靜吉
    Jing-Jie Wu
    陳秀碧
    Hsiu-Pi Chen
    Keywords: 人際策略
    向上影響
    衝突處理
    性別差異
    年齡
    學業成績
    中學生
    Personal Strategies
    Upward Influence
    Conflict-Solving
    Sex Differences
    Age
    Grade Achievement
    Date: 1993
    Issue Date: 2016-04-29 16:39:49 (UTC+8)
    Abstract: 本研究旨在探討我國中學生建立對教師關係時,所使用的人際策略,包括
    Reference: 王又鵬(民82) ,促銷活動對消費者購買行為影響之研究,政治
    大學企業管理研究所博士論文
    何志義(民78) ,消費者對促銷活動態度傾向之研究,台北:國
    立政治大學企管研究所碩士論文
    李依潔(民8 1) ,國家形象對產品評估之影響,淡江大學管理科
    學研究所碩士論文
    吳裕民(民77) ,本國學生對國產品與進口品態度差異研究,台
    灣大學商學研究所碩士論文
    林靜儀(民82) ,品牌國、生產地與廣告對大學生產品態度影響
    之研究,政治大學國際貿易研究所碩士論文
    梁安昌(民82) ,不同價格訊息呈現方式下,參考價格對消費者
    行為的影響,政治大學企業管理研究所碩士論文
    張秀惠(民78) ,產品屬性,個人特徵與來源圓形象之研究一家
    電產品為例,台灣大學商學研究所碩士論文
    張春興(民的) ,心理學,二版,台北:東華書局
    曹為實(民75) ,國外買主對我國產品品質評價與購買意願之研
    究一以十二項產品為例,台灣大學商學研究所碩士論文
    高麗文(民8 1) ,參考價格對消費者行為的影響,台灣大學商學
    研究所碩士論文
    彭昭英編著(民81) , S AS 與統計分析,修定第三版,台北:
    儒林圖書有限公司
    黃俊英(民8 1) ,行銷研究:管理與技術,第四版,台北:華泰
    書局
    黃鈺文(民80),不同品牌來源國與製造地形象對消費者產品態度的影響,政治大學國際貿易研究所碩士論文
    解名禮(民81),個人特質與消費者對不同品牌來源國與製造地產品態度之關係,政治大學企業管理研究所碩士論文
    詹炳發(民62),台灣地區消費者對外國產品態度之研究,政治大學企業管理研究所碩士論文
    熊祥林(民79),消費者的知覺,再版,台北:熊祥林
    廖彩卿(民77),消費市場產製國別購買偏好之研究,淡江大學管理科學研究所碩士論文
    顏月珠(民80),統計學,台北:三民書局,第三版
    藍美英(民82),中日產品品牌形象之研究,政治大學國際貿易研究所碩士論文


    二、英文部份
    Barnes,James G. ,"Factors Influencing Consumer Reaction
    to Retai I Newspaper" Sale" Advertising ," American
    Marketing Association (1975) , PP. 471-77.
    Berkowitz,Eric N. and John R. Walton,"Contextual on Consumer
    Price Responses:An Experimental Analysis , "Journal
    of Marketing Research,vol.17(August 1980),pp.349
    -358.
    Biswas,Abhijit and Edward A.blair "Contextual Effect of
    Reference Price in Retai I Advertisement",Journal of
    Marketing ,vol.55(July 1991),pp.1-12.
    Bit ta, De II a ,Monroe and McG i nn is" Consumer Percept ion
    of Comparative Price Advertisements",Journal of Marketing
    Research,Vol. 18 (November 1981),pp.416-27.
    Blair,Edward A. and E. Laird Landon, Jr . ," The Effects
    of Reference Prices in Retai I Advertisements," Journal
    of Marketing,vol .45(Spring 1981),pp.61-69.
    Chapman,Josepf D. and Kent B. Monroe "The Framing Effects
    of Methods on Buyer`s Subjective product Evaluations
    ,Advances in Consumer Research,vol.14(1987),pp.
    193-97.
    Chen,C. N. ,Wu,W . Y. and Olsen, T. E. ,"Relationships between
    Consumer Ethnocentrism,Social Value ,and Att itudes
    toward Products: An Empirical Nal idation in
    Taiwan",First International Conference on Globle Busi
    ness Envir onment and Strategy ,National Cheng Kung
    University, March,1993.
    Darke,Peter R. and Jonathan L. Freedman "Deciding Whether
    to Seek a Bargain:Effect of Both Amount and Percentage
    off",Journal of Appl ied Psychology, Vol. 78,
    No.6(1993),pp.960-65.
    Etzel,M.J. and Walker ,B.J.," Advert ising Strategy For
    Foreign products",Journal Of Advertising Research,
    vol.14,no.3 (1974),pp.41-44.
    Fornel I, Claes, Wi I I iam T. Robinson and Birger Wernerfelt,"
    Consumption Experience and Sales Promotion expend
    i ture" Management Sc i ence , V01. 31, No .9. ( Sep
    1985),pp.1084-1105.
    Fry,Joseph N. and Gordon H. McDougal I ,"Consumer Appraisal
    of Retai I Price Advertisements," Journal of Marketing,
    38 (July 1974),pp.64-67.
    Gabor, A and C. W. T. Granger,"Price as an Indicator of
    Quality; Report on an Enguiry," Economica,Vol.33,(Feb
    1966), pp. 43 -70.
    Gestner, E., "Do Higher pr ices Signal Higher Qual ity ?
    ," Journal of Marketing Research, Vol.22 (May 1985),
    PP.209-15.
    Han C. M. and Terpstra, V. ," Country-of-origin Effects
    for Uni-Na tional and Si-National Products,"Journal of
    International Business Studies, (Summer 1988),PP.235-
    255.
    Hastak,Manoj and Jerry C. Olson, "Assessing the Role of
    Brand-Related Cognitive Response as Mediators of Commun
    icat ion Ef fect on Cogniti ve Structure,"Journal of
    Consumer Research,Vol.15(March 1989) ,pp.444-56.
    Helson, Harry (1964), Adaptation-level Theory,New York
    : Harper and Row.
    Helsen,Kristiaan and Schmittein,David ,"How Does a Product
    Market`s Typical Price-promotion Pattern Affect
    The Timing of Household`s Purchase?" ,Journal of Retai
    I ing, Vol .68, (Fall 1992) ,pp.316-36.
    Inman J.J., Leigh McAI ister and Wayne D. Hoyer, "Promotion
    Sigal: Proxy for a Price Cut? " Journal of Consumer
    Research, Vol .17(June 1990),pp.74-81.
    Jacoby Jacob and Jerry Olson, "Consumer Response to price:
    An Attitudinal, Information Processing Perspective,
    " American Marketing Association (1977) PP.73-86.
    Jacobson,Robert and Obermiller,Carl,"The Formation of
    Expected Future Price:A Reference Price for Forwardlooking
    Consumers" ,Journal of Consumer Research,Vol.
    16 ,(Mar 1990),pp.420-32.
    Johansson, J. K., Doug I as, S. P. and Nonaka, I., " Assesing
    the Impact of Country of Origion on product Evaluations:
    A New Methodological perceptive,"Journal
    of Marketing Research,(Nov. 1985) , PP.388-96.
    Keiser,Stephen E. and James R. Krum,"Consumer Perceptions
    of Re ta i I Advertising with Overstated Savings,
    " Journal of Retai ling, 52(Fall 1976) ,pp.27-37.
    Khanna, S. R. ,"Asian Companies and the Country St ereotype
    paradox: An Empirical Study," Columbia Journal
    of Wo rid Bus i ness, (Summe r 1986) ,pp. 29 -38.
    Liefeld, John and Louise A. Heslop" Reference prices
    and Deception in Newspaper Advertising" Journal of
    Consumer Research "(march 1985) 868-76.
    Monroe, K.B. pricing: Marketing profitable Decisions,
    New. York: Me Graw-Hi I I. 1990.
    Parameswaran, R. and Yaprak A. ,"A Cross-National Comparison
    of Consumer Research Measures," Tournai of International
    Business Studies,(Spring 1987).PP .35-49.
    Petroshius and Kent B. Monroe,"Effect of Product-I ine Pricing
    Characteristics on Product Evaluations",Journal of
    Consumer Research .vol . 13(Mar 1987),pp.511-19.
    Rao,Akshay R. and Kent B. ,Monroe, "The Effect of Pr ice
    Brand Name and Store Name on Buyers` Perceptions of
    Product Qual ity: An Integrative Review "Journal of
    Marketing Research,vol .26 (August 1989),pp.351-57.
    Stigler,George J,"the Economics of Information" Journal
    of Pol itical economy,vol .69 (June 1961) PP.213-225.
    Thaler,Richard,"Mental Accounting and Consumer Choice",
    Marketing Science,Vol .4,No.3(Summer 1985),pp.199-224.
    Urbany,J.E. ,W.O.Bearden and D.C.Wei Ibaker" the Effect
    of Plausible and Exaggerated Reference Price on Comsumer
    Perception and Price Search ",Journal of Consumer
    Research,Vol. 15,June 1988 pp.95-110.
    Walters,Rockney G.,"Assessing The Impact of Retail Pri ce
    Promotion on Product Substitution, Complementary
    Purchase,and Interstore Sales Displacement",Journal
    of Ma r ke t i ng, VA I .55, (Ap r 1991), pp. 17 -28.
    Wal ters, R. G. ,Scott B. Mackenzie "A Structural Equations
    Analysis of the Impact of Price Promotion on
    Store Performance ", Journal of Marketing Research,
    Vol.xxv(February 1988),p51 -63.
    Description: 碩士
    國立政治大學
    教育學系
    G80152004
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002004182
    Data Type: thesis
    Appears in Collections:[教育學系] 學位論文

    Files in This Item:

    File SizeFormat
    index.html0KbHTML2313View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback