| Reference: | 陳世敏，民七五年，兒童收看電視情形暨電視節目對兒童之影響，台北：中華民國民意測驗協會。
鍾蔚文，羅文輝，民七十七年，兒童對電視廣告瞭解、認知、及相信程度研究，台北：國立政治大學新聞研究所。
Adler, R. P. , Leesser, G. S. , Meringgoff, L. K. ,
Robertson, T. S. , Rossiter, J. R. , & Ward, S. (1980).
The Effects of Television Advertising on Children:
Review and Recommendation. Lexington, Mass: Lexing-ton Books.
Adler, R. P. , & Faber, R. J. (1980). Background: Chil-dren’s Television Viewing Patterns. in Richard P. Adleret. Al. (eds.), The Effects of Television Ad-vertising on Children: Review and Recommendation. Lexington, Mass: Lexington Books.
Atkin, Charles, k. (1981). Effects of Television Ad-vertising on Children. in Palmer & Dorr (ed.), Children and the Faces of Television: Teaching, Vi-olence, Selling. New York: Academic Press.--, & Heald, Gary (1977). The Content of Children’s Toy and Food Commercials. Journal of Communication, 27: 107-44.
Barcus, F. E. (1981). The Nature of Television Adver-tising to Children. in Palmer & Door (ed.), Children and the Faces of Television: Teaching, Violence, Selling. New York: Academic Paress.
Brucks, M. , Armstrong, G. M. , & Goldberg, M. E. (1988). Children’s Use of Cognitive Defenses against Tele-vision Advertising: A Cognitive Response Approach. Vol. 14(4): 471-82.
Butter, E. J. , Weikel, K. B. , Wright, K. P. , & Deinzer, G. (1991). TV Advertising of OTC Medicines and Its Effects on Child Viewers. Psychology & Marketing, Vol. 8(2): 117-28.
Caron, A. & Ward, S. (1975). Gifts Decisions by Kids and Parents. Journal of Advertising Research, 15: 15-20
Faw, T. & Belkin, G. S. (1989). Child Psychology. New York: McGraw-Hill Publishing Coo..
Galst, J. P. , & White M. A. (1976). The Unhealty Per-suaer: the Reinforcing Value of Television and Children’s Purchase-influencing Attempts at the Su-permarket. Child Development, 17: 1089-96.
Goldberg, M. E. , & Gorn, G. J. (1978). Some Unintended Conseuences of TV Advertising to Children. Journal of Consumer Research, 5: 22-9.
Gorn, G. J. , & Florsheim, R. (1985). The Effects of Commercials for Adult Products on Children. Journal of Consumer Research, Vol. 11(4): 962-7.
Heinzerling, B. , Chandler, T. M. , & Cameron, L. C. (1991). Do Printed Advertisements in Children’s Magazines Comply with Guidelines of the Children’s Advertising Review Unit? An Exploratory Study. Paper Present in 37th Annual Consumer Interests. U.S.A. , Missouri.
Isler, L. , Popper, E. T. , &Ward, S. (1987). Children’s Purchase Requests and Parental Responses: Results from a Diary Study. Journal of Advertising Research, pp. 28-39.
Macklin, M. C. (1983). Do Children Understand TV Ads? Journal of Addvertising Research, Vol. 23(1): 63-70.
McNeal, James U. (1969). An Exploratory Study of the Consumer Behavior of Children. in McNeal (ed.). Di-mensions of Consumer Behavior.New York: Appleton-Centur-Crofts.
Moore, R. L. , & Moschis, G. P. (1978). Teenager’s Re-actions to Advertising. Journal of Advertising, Vol.7: 24-30.
Ozgen Ozlen & Gonen, E. (1989). Consumer Behaviour of Children in Primary School Age. Journal of Consumer Studies and Home Economics, 13: 175-87.
Raju, P. S. , & Lonial, S. C. (1990). Advertising to Children: Findings and Implications. In James, H. Leigh & Claude, R. Martin, Jr. (Eds.), Current Is-sues & Research in Advertising, Vol. 12(1 & 2). Ann Arbor, Mich. , Division of Research, Graduate School of Business Administration, University of Michigan.
Reid, L. N. (1979). Viewing Rules as Mediating Factors of Children’s Responses to Commercials. Journal of Broadcasting, 23: 15-26.
Resnik, A. J. , Stern, B. L. , & Alberty, B. (1979). In-tegrating Results from Children’s Television Adver-tising Research. Journal of Advertising, Vol. 6(3): 3-12.-(1977). Children’s Televi-sion Advertising and Brand Choice: A Laboratory Ex-periment. Journal of Advertising, 6(3): 11-7.
Robertson, T. S. , & Rossiter, J. R. (1974). Children and Commercial Persuasion: An Attribution Theory Analysis. Journal of Consumer Research, Vol 1: 12-20.--(1977). Children’s Responsiveness to Commercials. Journal of Communi-cation, Vol. 27: 101-6.--, Ward, S. , Gatignon, H. , & Klees, D. M. (1989). Advertising and Children: Cross-Cultural Study. Communication Research, Vol. 16(4): 459-85.
Roedder, D. L. , Sternthal, B. , & Calder, B. J. (1983). Attitude-Behavior Consistency in Children’s Re-sponses to Television Advertising. Journal of Mar-keting Research, Vol. 20(4): 337-49.
Sheikh, A. & Moleski, L. M. (1977). Conflict in the Family over Commercials. Journal of Communication, 27: 152-7.
Wackman, D. B. & Wartella, E. (1977). A Review of Cog-nitive Development Theory and Research and the Im-plication for Research on Children’s Responses to Television. Communication Research, Vol. 4(2): 203-24.--, & Ward, S. (1997). Learning to be Consumer: The Role of the Family. Journal of Communication, Vol.27(1): 138-51.
Ward, S. (1972). Children’s Reactions to Commercial. Journal of Advertising Research, Vol. 12(2): 37-45.-- & Wackman, D. (1972). Children’s Purchase In-fluence Attempts And Parental Yiedling. Journal of Marketing Research, 9: 316-9.--, Daniel wackman & Ellen Wartella (1975). Con-tribution of Cognitive Development Theory to Con-sumer Socialization Research. paper presented to the Association for Consumer Research, Cincinnati, Ohio, Octorber, 1975. cited from The Effects of Television Advertising on Children: Review and Recommendation, eds. Adler et al. , Lexington, Mass: Lexington Books, 1980, pp. 163-4.
Wartella, E. (1981). Individual Differences in Chil-dren’s Responses to Television Advertising. in Palmer & Dorr (ed.), Children and the Faces of Television: Teaching, Violence, Selling. New York: Academic Press.--, & Reeves, B. (1987). Communication and Children. in Charles R. Berger & Steven H. Chaffee (eds.), Handbook of communication Science. Beverly Hills, CA: Sage. PP.619-50.
Weisskoff, R. (1985). Current Trends in Children’s Ad-vertising. Journal of Advertising Research, Vol.25(1): RC12-4.
Wiman, A. R. (1983). Parental Influence and Children’s Responses to Television Advertising. Journal of Ad-vertising, Vol. 12(1): 12-8. |
