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    Title: 國際多角化對企業經營績效影響之研究
    International Diversification Strategies and Performance
    Authors: 曹殿宏
    Chao, Tien Hung
    Contributors: 于卓民
    Yu,Chwo Ming
    曹殿宏
    Chao,Tien Hung
    Keywords: 國際多角化
    多角化
    績效
    風險
    報酬
    International Diversification
    Diversification
    Performance
    Risk
    Return
    Date: 1994
    1993
    Issue Date: 2016-04-29 15:17:10 (UTC+8)
    Abstract: 由於國際經濟情勢的快速轉變,以及國內環境的巨變,國內的企業必須加
    速調整其營運的步伐,選擇一適當的國際多角化策略--非相關產品多角化
    、國際市場多角化、相關產品多角化,以因應全球競爭的來臨。臺灣企業
    應採用何種國際多角化策略,以達到更高的績效呢?目前國內尚無這方面
    的實證研究,而本研究以回收的 136封問卷進行分析,檢視國際多角化策
    略對於績效(風險與報酬)的影響,並同時考慮產業因素、規模、研發密集
    度、廣告密集度以及資本密集度對於績效的影響。本研究有三項主要的結
    論:ぇ若相關產品多角化的程度較高,則會導致報酬顯著的降低,且有可
    能使風險增加。え若國際市場多角化的程度較高,則會導致報酬顯著的降
    低,且同樣會導致風險顯著的降低。ぉ若非相關產品多角化的程度較高,
    則有可能使報酬降低,且風險增加。此結論顯示公司層次的產品多角化對
    於績效有負面的影響,而以往國內在關係企業層次的實證研究上,顯示相
    關產品多角化策略對於報酬有正向的影響,而非相關產品多角化策略可顯
    著降低風險。由此觀之,臺灣企業若要進行產品多角化之策略,似乎以形
    成關係企業的方式較優 (亦即由各子公司經營不同的產品線)。
    Reference: 1.中華徵信所,「中華民國大型企業排名」, 中華徵信所出版,民國八十二年。
    2.中華徵信所,「中華民國大型企業排名」, 中華徵信所出版,民國八十一年。
    3.中華徵信所,「中華民國大型企業排名」, 中華徵信所出版,民國八十年。
    4. 中華徵信所,「臺灣地區工商業財務總分析」中華徵信所出版,民國八十二年。
    5.行政院主計處,「 中華民國行業標準分類」 民國八十一年。
    6.邱毅、陳月珠,「 多角化策略之綜論」 台北市銀月刊,第二十一卷,第四期,民國七十九年四月,頁16-29 。
    7.吳穎飛, ,「 由企業競爭看多角化策略的本質」 臺灣經濟研究月刊,第十四卷,第十一期,民國入十年十一月,頁17-21。
    8.周正浩譯,「TURBO C使用手冊」, 凡異出版社,民國七十六年。
    9.周添城, 「台灣地區製造業廠商多角化之測量」 法商學報,第二十三期,民國七十八年一月,頁439-463 。
    10.陳佳琪, 「臺灣企業對外投資決策過程之研究」, 政大國貿所碩士論文,民國八十二年六月。
    11.黃俊英, 「行銷研究一管理與技街」 華泰書局,民國八十一年。
    12.黃俊英, 「多變量分析」, 中國經濟企業研究所,民國八十年。
    13.黃俊英、林震岩, 「 SAS 精析與實例」, 華泰書局,民國八十三年。
    14.許致中, 「台灣地區企業多角化策略封績效影響之研究」,政大企研所碩士論文,民國七十六年六月o
    15.彭昭英, 「SAS 與統計分析」,儒林圖書公司,民國八十一年。
    16.蔡文能譯, 「 TURBO C 參考手冊」,凡異出版社,民國七十六年。
    17 .劉水深、郭崑謨、黃俊英、司徒達賢,「臺灣地區關係企
    業之形成、營運與影響」,企銀季刊,第一卷,第三、四期,民國七十年。
    18.羅庚辛,「企業策略、財務政策與績效闖係研究- -台灣製造業實證研究」 政大企研所博士論文,民國七十九年一月。



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    Description: 碩士
    國立政治大學
    國際經營與貿易學系
    81351003
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002003772
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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