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Title:	台灣自行車產業品牌化決策之研究 Research in the evolution of the Taiwanese Bicycle Industry from Original Equipment Manufacturing(OEM) to Branded Manufacturing
Authors:	劉秀美 Liu, Hsiu Mei
Contributors:	洪順慶 Horng,Shun Ching 劉秀美 Liu,Hsiu Mei
Keywords:	品牌化原廠委託製造自創品牌產品特性自行車產業產業發展 Branding OEM Manufacturer brand Product characteristic bicycle industry
Date:	1994 1993
Issue Date:	2016-04-29 15:14:56 (UTC+8)
Abstract:	近年來，台灣在經濟結構的巨幅轉型下，已喪失了原有比較優勢的國際
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Description:	碩士國立政治大學企業管理學系 81355020
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002003642
Data Type:	thesis
Appears in Collections:	[Department of Business Administation] Theses

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