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政大典藏 > College of Commerce > Department of Business Administation > Theses > Item 140.119/87775

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/87775

Title:	我國汽車業經營策略之研究－策略矩陣分析法應用 The Research of Strategy of Automobile Industry in Taiwan - The Application of Strategic Matrix Analysis
Authors:	廖建順 Liao, Shien Shun
Contributors:	司徒達賢 Seetoo, Dah Hsian 廖建順 Liao, Shien Shun
Keywords:	策略管理事業策略汽車業 Strategic Management Business Strategy Automobile Industry
Date:	1994
Issue Date:	2016-04-29 09:12:02 (UTC+8)
Abstract:	汽車業是一項很複雜的工業，發展百年至今，已經出現了三套管理哲學，從早期的歐洲匠藝式生產，到美國福特的大量生產，一直到最近的日本豐田臨界式生產，不但影響汽車業本身的經營方式，更根本改變人類的生產觀念。正因為汽車業經營的複雜性，所要考慮的策略變數很多，因此過去對其相關的經營策略研究亦特別多，但是由於缺乏一套完整的分析架構來整合這些有價值的研究，使得在實務上擬定策略時常有掛一漏萬之憾。因此運用「策略矩陣分析法」這個嶄新的整合性策略分析架構，將汽車業策略擬定所要考慮的變數整合到這個架構內，使決策者的策略思考更加週延，便成為本研究的主要動機所在。
Description:	碩士國立政治大學企業管理學系 82355008
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002003201
Data Type:	thesis
Appears in Collections:	[Department of Business Administation] Theses

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