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政大典藏 > College of Commerce > Department of Business Administation > Theses > Item 140.119/87769

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/87769

Title:	從通路分析物流公司之策略定位 Analysis the Stragetic Positioning of the Logistics & Distribution Corp. through marketing Channel
Authors:	周政雄 Chou, Cheng Hsiung
Contributors:	洪順慶 Hung, Shun Ching 周政雄 Chou, Cheng Hsiung
Keywords:	策略定位行銷通路物流公司 Positioning logistics distribution channel
Date:	1994
Issue Date:	2016-04-29 09:11:49 (UTC+8)
Abstract:	物流成本實是產品價格的一部份，根據美國學術界的研究指出，1982年全美國的物流費用，佔其當年GNP的21%，也就是創造100元所得，即有21元是折耗在物流活動上。此外，從世界零售業態的變化趨勢：複雜而多樣化，銷售點密集而龐大，物流量也隨之激增。傳統廠商／產地直接運送或地區經銷商區域配送的方式，已無法滿足市場多樣化的需求。在物流配送方面，需一專業之機構進行整合商流、物流及資訊流，提供多樣少量的配送服務、縮短流通通路以降低商品成本與提高流通的效率。物流系統逐漸發展為一專業領域，物流公司乃因應而生。
Description:	碩士國立政治大學企業管理學系 80355017
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002003195
Data Type:	thesis
Appears in Collections:	[Department of Business Administation] Theses

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