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政大機構典藏 > 商學院 > 資訊管理學系 > 學位論文 > Item 140.119/87552

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/87552

Title:	臺灣地區多國籍企業行銷資訊系統使用現況與資訊需求之研究 An Empirical Study of Marketing Information System for Multinational Corporations in Taiwan : Usage and Information Requirement
Authors:	施穎偉 Shee, Y. Daniel
Contributors:	湯宗益 Michael T. Tang 施穎偉 Shee, Y. Daniel
Keywords:	資訊科技多國籍企業行銷資訊系統全球性行銷資訊需求分析 Information Technology Multinational Corporation Marketing Information System Global Marketing Information Requirement Analysis
Date:	1996
Issue Date:	2016-04-28 15:09:45 (UTC+8)
Abstract:	在當今競爭激烈的全球性經營環境中，許多企業在經營上均遭遇到某種程度的競爭與壓力，為了解決此種問題，它們必須從全球性經營管理的觀點來採取某些適當的策略，並且藉由資訊科技的使用以獲取關鍵性的資源，進而支援公司的全球性策略活動，以獲取競爭優勢。　　There are many firms facing operational pressures from the global business environment. For the sake of dealing with such dilemmas, these firms must adopt strategies with a global perspective and utilize information technology to gain competitive advantages.
Description:	碩士國立政治大學資訊管理學系 83356013
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002002863
Data Type:	thesis
Appears in Collections:	[資訊管理學系] 學位論文

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