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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/87472


    Title: 新產品成敗因素之研究－以玩具業為例
    Authors: 翁克生
    Weng, Ke-Sheng
    Contributors: 郭崑謨
    黃營杉
    Guo, Kun-Mo
    Huang, Ying-Shan
    翁克生
    Weng, Ke-Sheng
    Date: 1996
    Issue Date: 2016-04-28 14:41:14 (UTC+8)
    Abstract: 　　近年來，由於新台幣對美元大幅升值，導致台灣玩具難以續保外國市場佔有率，以致大部份原以我國為主要供應來源OEM玩具產品項目被香港、韓國、大陸取代，我業者亦紛紛轉移生產基地以為因應。而最近所引發的物料上漲風波，持續漲到一九九五年中方稍止漲回軟。在此間成本、售價節節上升，導致訂單銳減，勉強接單者，亦為維持生產而流失了利潤，舊產品遭淘汰，新產品又不多，經營之艱困可想而知。另外勞工短缺、金融緊縮、利潤減少等，也都是玩具業衰退的原因和瓶頸。
    Description: 碩士
    國立政治大學
    企業管理學系
    83355048
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002002908
    Data Type: thesis
    Appears in Collections:[Department of Business Administation] Theses

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