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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/87459
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/87459


    Title: 企業公共關係規畫程序之研究
    Planning Model of Corporation`s Public Relation
    Authors: 黃美娟
    Huang, Regina
    Contributors: 謝耀龍
    黃美娟
    Huang, Regina
    Keywords: 公共關係
    規劃模式
    Date: 1995
    Issue Date: 2016-04-28 14:40:46 (UTC+8)
    Abstract:   「公共關係」這個名詞在台灣已被誤用多年,經過許多專業人士、專業機構的大力釐清,因而受到企業界的重視,將公共關係視作企業營運中不可或缺的一部份。許多學者企圖提出一份完整的公關運作程序供實務界按圖索驥,但是這些模式或流程都偏向於執行過程的探討,所以本研究加入了組織文化與高階管理者之價值觀與理念兩項因素,希望該規畫程序能提供企業界更多的助益。
    Description: 碩士
    國立政治大學
    企業管理學系
    83355045
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002002669
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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