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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/87450
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/87450


    Title: 國家形象衡量指標建立之研究
    Authors: 鄒筱涵
    Chou, Hsiao-Han
    Contributors: 于卓民
    鄒筱涵
    Chou, Hsiao-Han
    Keywords: 國家形象
    形象
    衡量指標
    COUNTRY IMAGE
    IMAGE
    MEASUREMENT
    Date: 1995
    Issue Date: 2016-04-28 14:40:27 (UTC+8)
    Abstract:   形象本身即是一個抽象的概念,而國家形象的衡量更是複雜而困難。近年來,有不少學者或機構針對國家競爭力做評估,但卻鮮有學者對國家形象做直接的探討。一般而言,國家競爭力的概念較國家形象來得具體,雖然國家形象亦包含國家競爭力的概念,但尚有其他心理層面的項目涵蓋其中。本研究即針對國家形象做一探討,希望能找出衡量國家形象之構面和指標。
    Description: 碩士
    國立政治大學
    企業管理學系
    83355054
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002002659
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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