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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/87437
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/87437


    Title: 資訊技術在關係行銷上之應用∼以台北市百貨業為例
    Authors: 曾才宏
    Tzeng, Tsai-Hung
    Contributors: 黃思明
    曾才宏
    Tzeng, Tsai-Hung
    Keywords: 資訊技術
    關係行銷
    百貨業
    Date: 1995
    Issue Date: 2016-04-28 14:39:57 (UTC+8)
    Abstract: 身處在一九九0年代的消費者,擁有比以往更多的購物管道,而且消費者
    Reference: 參考文獻━中文部份
    中華徵信所企業股份有限公司,臺灣地區產業年報━配銷流通業,台北:中
    華徵信所,民國八十三年。
    王國華,百貨業商品管理之研━以台北市之百貨公司為例,台北:政治大學
    企業管理研究所未出版碩士論文,民國八十四年。
    李田樹譯, McKenna 著,「即時行銷━和顧客對話」,世界、經理文摘110
    期,第20 頁-41 頁。
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    在利潤」,世界經理文摘111 期,第22 頁-45 頁。
    林耀欽,資訊技術對企業程序之影響,台北:政治大學企業管理研究所未出
    版博士詩文,民國八十三年。
    信懷南, 「和顧客建立親密關係」,世界經理文摘108期,第90 頁-95 頁。
    洪順庭, 「關係行銷的觀念與應用」`工商時報,民國八十四年十二月二十
    一日,
    張瑞玲,商業銀行零售金融關係行銷之研究,台北;政治大學企業管理研究
    所未出版碩士論文,民國八十四年。
    黃思明,資訊科技對企業經吾與產業結構之影響,國科會研究計畫,民國八
    十━年。
    黃思明,「資耕庫行銷及其應用」,第一屆宜銷學街研討會,民國八十三年
    九月十八日。
    朝陽堂編輯小組篇著,百貨業就業現場,台北;朝陽堂文化出版,民國八十
    五年.
    吳國禎譯,荒川圭基著,行銷管理電腦化之戰略與戰街,經濟部國際貿易
    局,民國八十年。
    尉謄蛟譯, Pepper, Don & Rogers, Martha 著, 「行銷新典範━翩客佔有
    丰」,世界經理文摘109期,第66 頁-76 頁。
    尉謄蛟譯,Ravener , Cliff & Thorpe, Margaret 著,「聽顧客說他們想要什
    麼J 世界經理文摘108 期,第128 頁-135 頁。
    劉士豪,資訊.系統與組織競爭優勢關係之研究━資源基礎理論之應用,台
    北:政治大學企業管理研究所未出版博士論文,民國八十年。
    劉穎壽,資料庫行銷━顧客資料庫的建立及其應用之研究,台北:政治大學
    企業管理研究所未出版碩士論文,民國八十三年。
    謝品登譯, Peppers & Rogers 著, 1: 1 行銷,台北:時報丈化,民國八十四
    年。

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    Description: 碩士
    國立政治大學
    企業管理學系
    83355056
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002002646
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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