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| Title: | 企業在網際網路上行銷活動之研究
The Research on Companies` Marketing Activities on Internet |
| Authors: | 張元琦
Chang, Yuan-Chyi |
| Contributors: | 王秉鈞
Wang, Bing-Jyun
張元琦
Chang, Yuan-Chyi |
| Keywords: | 網際網路
線上商務
行銷組合
Internet
Online Business
Marketing Mix |
| Date: | 1995 |
| Issue Date: | 2016-04-28 14:39:50 (UTC+8) |
| Abstract: | 編號:832851文章名稱:企業在網際網路上行銷活動之研究作稱:張元琦雜誌名稱:卷數:頁數起:頁數起:出版年:85出版月:06第一關鍵字:網際網路第二關鍵字:線上商務第三關鍵字:行銷組合body:本研究將有關於網路行銷的文獻加以彙整，比如說釐清行銷組合的概念，將其區分為價值形成，價值傳達，價值表示與價值實現的特性，進而與一般概念中的４Ｐ相結合．其次說明網際網路的發展狀況，應用服務情形，演進歷史及其上使用者互動間所遵循的網路文化，最後再針對通路的功能進行探討．再者，本研究在第三章中對網際網路與行銷間所產生的影響進行探討．首先依據目前網際網路上較具代表性或較常為人所應用的支援服務加以彙整與分類，其次分析未來資訊高速公路實現後其下的行銷環境與未來重大行銷發展的趨勢．在第四章中，本研究利用全球資訊網瀏覽器對網際網路上的站台收集資料並進行分析，最後針對分析結果得到結論與建議．（張元琦） |
| Reference: | 英文部分
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| Description: | 碩士
國立政治大學
企業管理學系
83355028 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#B2002002643 |
| Data Type: | thesis |
| Appears in Collections: | [企業管理學系] 學位論文
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