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政大典藏 > College of Commerce > Department of Business Administation > Theses > Item 140.119/87433

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/87433

Title:	女性外表吸引力、自我監控與瘦身美容消費行為關係之研究 The relationship between physical attractiveness、self-monitoring and dieting behavior
Authors:	郭美英 Kuo, Mei-Ying
Contributors:	吳靜吉郭美英 Kuo, Mei-Ying
Keywords:	消費行為瘦身美容外表吸引力 Consumer behavior Dieting behavior Physical attractiveness
Date:	1995
Issue Date:	2016-04-28 14:39:47 (UTC+8)
Abstract:	本研究以台北市、台南市之女性人口為研究對象，針對台灣地區女性探討外表吸引力、自我監控與瘦身美容消費行為間的關係，目的在：一、了解台灣地區女性使用瘦身美容方式及產品的消費行為及外表吸引力知覺的現況；二、探討台灣地區女性外表吸引力知覺、自我監控及人口統計變項與其使用瘦身美容方式及產品的消費行為關係；三、探討台灣地區女性人口統計變項、自我監控與其外表吸引知覺的關係；四、提供瘦身美容相關產業制定行銷策略的建議。
Description:	碩士國立政治大學企業管理學系 83355005
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002002642
Data Type:	thesis
Appears in Collections:	[Department of Business Administation] Theses

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