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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/87423
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/87423


    Title: 台灣國際商務旅館經營管理研究
    A Study on the Operations Management in International Business Hotel of Taiwan
    Authors: 詹森
    Jan, Sen
    Contributors: 周文賢
    Wayne S. Chow
    詹森
    Jan, Sen
    Keywords: 旅館管理
    商務旅館
    連鎖經營
    Date: 1995
    Issue Date: 2016-04-28 14:39:24 (UTC+8)
    Abstract:   來台旅客由過去的觀光目的漸朝向商務旅遊導向,而國民所得提高、重視飲食品味、休閒育樂的價值觀取向、國際航權的開放,以及政府大力推廣服務業的環境下,觀光事業在未來將居我國產業結構中重要的一環。在大型化、國際化、連鎖化與資訊化的趨勢下,本研究將國際商務旅館依是否加入國際連鎖及旅客來源為國際或亞洲導向,區分為四個區隔,挑選具代表性的業者進行深入訪談及實地研究,並提出研究成果。
    Description: 碩士
    國立政治大學
    企業管理學系
    83355033
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002002632
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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