English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113318/144297 (79%)
Visitors : 50984462      Online Users : 831
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/87418
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/87418


    Title: 我國票券金融公司行銷策略之研究
    The Marketing Strategy of Finance Bills in Taiwan
    Authors: 江芳村
    Chiang, Fang-Tsun
    Contributors: 王志剛
    江芳村
    Chiang, Fang-Tsun
    Keywords: 票券
    短期票券
    票券市場
    貨幣市場
    行銷策略
    票券公司
    Finance bills
    Marketing strategy
    Marketing
    Date: 1995
    Issue Date: 2016-04-28 14:39:14 (UTC+8)
    Abstract:   民國八十四年,我國寡佔近二十年的票券市場終於開放,一時之間,財團紛紛成立票券金融公司,面對激烈競爭的市場,票券業者如何因應由賣方市場轉變成買方市場的競爭方式?本研究的動機為將行銷觀念運用於票券業的競爭策略,使其洞悉變遷環境中的機會與威脅,並配合自身條件以提供適當商品與服務予適當客戶。
    Description: 碩士
    國立政治大學
    企業管理學系
    81355014
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002002627
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

    Files in This Item:

    There are no files associated with this item.



    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback