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    政大機構典藏 > 傳播學院 > 新聞學系 > 學位論文 >  Item 140.119/87413
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/87413


    Title: 社會行銷在台灣捐血事業的應用-以中華血液基金會為例
    Application of Social Marketing to Blood Donor Recruitment: A Case Study
    Authors: 叢萍
    Tsung, Ping
    Contributors: 王石番
    Steve Wang, Shih Fan
    叢萍
    Tsung, Ping
    Keywords: 捐血
    社會行銷
    利他主義
    Blood Donation
    Social Marketing
    Altruism
    Date: 1995
    Issue Date: 2016-04-28 14:38:11 (UTC+8)
    Abstract:   中華血液基金會二十年來運用各種宣傳策略,成功的推廣台灣的自願無償捐血運動。同時,美國的捐血事業在過去三十年來也有很大的轉變,行銷觀念應用在非營利事業已逐漸受到重視,自願無償捐血運動以行銷觀念召募血源已成為必要的趨勢。
    Description: 碩士
    國立政治大學
    新聞學系
    82451021
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002002819
    Data Type: thesis
    Appears in Collections:[新聞學系] 學位論文

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