政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/87412

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/87412

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政大典藏 > College of Communication > Department of Journalism > Theses > Item 140.119/87412

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/87412

Title:	整合行銷傳播在媒體行銷上的應用––以台北之音為例 the application of integrate marketing communications in media marketing
Authors:	洪淑宜 Hong, Shu-Yi
Contributors:	祝鳳岡 Chu, Fong-Kong 洪淑宜 Hong, Shu-Yi
Keywords:	消費者導向媒體行銷整合行銷傳播 Consumer oriented Media mar- keting Integrae marketing communications
Date:	1995
Issue Date:	2016-04-28 14:38:08 (UTC+8)
Abstract:	本研究深入探討新行銷觀念整合行銷傳播在媒體行銷上的應用情形，希望
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Description:	碩士國立政治大學新聞學系 82451019
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002002818
Data Type:	thesis
Appears in Collections:	[Department of Journalism] Theses

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