English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113303/144284 (79%)
Visitors : 50811976      Online Users : 590
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/87285


    Title: 商標符碼消費行為之實證研究
    Empirical Study of Symbolic Consumption Behavior of Trademark
    Authors: 陳淑貞
    Chen, Shu-Chen
    Contributors: 樓永堅
    Lou, Yung-Chien
    陳淑貞
    Chen, Shu-Chen
    Keywords: 商標
    符碼消費行為
    自我表達消費動機
    自我認同形成理論
    消費社會化學習
    品牌好度
    Trademark
    Symbolic consumption
    Self-expression
    Self-identify
    Social consumptin
    Brand preference
    Date: 1996
    Issue Date: 2016-04-28 11:34:18 (UTC+8)
    Abstract: 本研究主要探討商標符碼消費行為的影響變數,試圖了解消費者進行商標符碼消費之動機及意圖,研究發現:消費者自我表達消費動機.消費者自我認同達成度.消費者社會化學習程度.品牌偏好度...對商標符碼消費行為有顯著影響.
    Reference: 一、中文部份
    中國時報,第三十五版,「時尚消費」,民國八十四年十月十一日。
    江南發,「青少年自我統整與形式運思能力關條之研究」,高雄師範學院教育研究所未出版碩士論文,民國七十一年。
    星也克美著,黃恆正譯,「符號社會的消費」,台北:遠流出版社,民國八十年。
    陳建良,「個人價值與情境因素對品牌偏好之研究」,私立中國文化大學企業管理研究所未出版碩士論文,民國八十一年。
    郭貞,「從社會學習論點看台北青少年的消費動機」,國立政治大學學報第七十期,民國八十四年。
    黃俊英,「行銷研究━管理與技術」,華泰書局出版,第四版,民國八十一年。
    彭昭英著,「SAS與統計分析」,修訂第三版,儒林圖書印行,民國八十一年。
    蔡美瑛,「青少年傳播行為、自我認同與其消費行為關聯性之研究以及自我表達消費動機與衝動性購物之探究」,國立政治大學新聞研究所未出版碩士論文,民國八十一年。
    蔡美瑛,「電視廣告、消費者自我與特定品牌偏好傾向之關聯」,廣告學研究第四集,國立政治大學廣告系印行,民國八十三年。
    鄭自隆,「競選廣告中黨籍標籤之研究」,廣告學研究第一集,國立政治大學廣告學系印行,民國八十二年。
    劉自隆、姚景昌著,「實驗設計」,國立編譯館主編,華泰書局印行,民國七十八年。
    謝高橋,「社會學」,巨流印行,民國七十八年。

    二、英文部份
    Achenbaum, Alvin A. (1972),"Advertising Doesn`t Manipulate Consumers, " Journal of Advertising Research, Vol.12 (April), pp.121-135.
    Assael, Henry (1987), Consumer Behavior and Marketing Action, New York.
    Avery, R. K. (1979), "Adolescents` Use of the Mass Media,"American Behavioral Science, Vol. 23 (September/October), pp.53-70.
    Belk, R. W., R. Mayer and A. Driscoll, (1984), "Childeren`s Recognition of Consumption Symbolism in Children`s Products," Journal of Consumer Research, Vol. 10 (March), pp. 386-397.
    Belk, R. W. (1978), "Assessing the Effects of Visible Consumption on Impression Formation," Advances in Consumer Research, Vol.5, pp.37-39.
    Bilkey, Warren J. and Erik Nes (1982), "Country-of-orgin Effects on Product Evaluation," Journal of International Business Studies, Vol. 13 (1), pp.89-99.
    Botvin, E. M., Michael, J. L., Baker, E.and Filazzola, A.D. (1991) , "Adolescent Smoking Behavior of Recognition of Cigarette advertisements," Journal of Applied Social
    Psychology, 21 (11), pp. 919-932.
    Constantinople, A. (1969), "An Eriksonian Measure of Personality Development in College Students," Development Psychology, Vol. 1, No.1, pp.357-372.
    Csikszentmihalyi, Mihaly (1981), "The Symbolic Functions of Possessions: Toward a Psychology of Materialism," American Psychological Association, Washington D.C.
    ---and Eugene Rochberg-Halton (1981), The Meaning of Things: Domestic Symbols and the self, Cambridge, England; Cambridge University Press.
    d`Astous, A., Maltais, J. ,and Roberge, C. (1990). "Compulsive Buying Tendencies of Adolescent Consumer." Advance in Consumer Research, Vol. 17, pp.306-312.
    Dobin, D. and George, M.Z. (1990), "In Search of Brand Image: A Foundation analysis, "in Advances in Consumer Research, Vol. 17, pp.110-119.
    Doyle, Peter (1990), "Building Successful Brands: the Strategic Options", Journal of Consumer Marketing, Vol.7, No.2, pp.5-20.
    Elder, C. D. and R. W. Cobb (1983), The Political Uses of Symbols, New York: Longman.
    Gecas, V. and Seff, M. A. (1990), “Families and Adolescents: A Review of the 1980s. “Journal of Marriage and the Family, Vol. 52 (November), pp.941-958.
    Hamid, P. N. (1972), “Some Effects of Dress Cues on Observation Accruacy, a Perceptual Estimate and Impression Formation, “Journal of Social Psychology, Vol. 86 (April), pp.279-289.
    Haynes, P. J. and Helms, M. M. (1991), "Motives for Purchase Decision-making: Combining attribution and functional approaches “, Journal of Consumer Studies & Home Economics, Vol. 15, No. 1, pp.23-31.
    James, W. (1980), The principles of psychology, Vol. 1-2, New York: Holt.
    Jacoby, J. and Kaplan, L. B. (1972), The Components of perceived risk, in Proceedings, (ed). M. Venkatesan, Association ;or Consumer Research: University of Chicago, pp.382-393.
    Kuo, C. (1989a), “An Identify Formation Approach To Teeage Consumers` Socially," in Schumann (ed.) Proceedings for the Society for Consumer Psychology, Knoxville,
    Tennessee: The Univerity of Tennessee Press.
    Kuo, C. (1989b), “Consume for Self-Expression or for Conformity Motives: An Identitiy Formation Approach," unpublished paper.
    Kuo, C. (1990), "The Learning of Consumer Knowledge and Consumer Skills in Chinese Youths--An Integrated Model, “Mass Communication Research, No. 42, Graduate School of Journalism, National Chengchi University.
    Levy, S. J. (1959), "Symbols for Sale," Harvard Bussiness Review, 37 (July-August), pp.117-l24.
    Levy, S. J. (1981), "Interpreting Consumer Mythology: A Structure Approach to Consumer Behavior,"Journal of Marketing, 45 (Summer), pp.49-6l.
    Loudon, D. L. and Bitta, A. J. D. (1979), Consumer Behavior, McGraw-Hill Book Company.
    McCandless, N. J., Lueptow, L. B. and McClendon, M. (1989), "Family Socioeconomic Status and Adolescent Sex Typing," Journal of Marriage and the Family, Vol. 51 (August), pp.627-635.
    Meyers-levy, J. and Maheswaran, D. (1991), "Exploring Difference in Males` and Females` Processing Strategies," Journal of Consumer Research, Vol. 18 (June), pp.63-71.
    Moschis, G. P. and Churchill, G. A. (1978), "Consumer Socialization: A Theoretical and Emperical Analysis," Journal of Marketing Research, Vol.15 (November), pp. 599-609.
    Mittal, B. (1990),”The Relative Roles of Brand Beliefs and Attitude Toward the Ad as Mediators Brand Attitude: A Second Lock,”Journal of Marketing Research, Vol.27,
    pp.209-219.
    Rook, D.W. and Levy, S.J. (1983), "Psychosocial Themes in Consumer Grooming Rituals," in Advances in Consumer Research, Vol. 10, Richard P. Bagozzi and Alice M. Tybout, cds. Ann Arbor, MI: Association for Consumer Research, pp. 329-333.
    Rossiter, J. R. (1980), "The Effects of Volume and Repetition of Television Commercial, " The Effects of Television Advertising on Children, Lexington, MA: Lexington Books.
    Schenk, Carolyn Turner and Rebecca H. Holman (1980), "A Sociological Approach to Brand Choice: The Concept of Situational Self-Image, “in Olson, J. (ed), Advances in
    Consumer Research, Vol. 7, pp.6l0-614.
    Schuchardt, J., Danes, S., Swanson, J. and Westbrook, E. M. (1991), " Fancial Management Literacy for American Youth," The Proceedings of American Counci1 on Consumer Interests, 37th Annual Conference, pp.277-278.
    Schwer˙R˙K˙and Daneshvary, R. (1994), "Symbolic Product Attributes and Emulatory Consumption: The Case of Rodeo Fan Attendance and the Wearing of Western
    Clothing, "Journal of Applied Business Research, Vol. ", No.3, pp.74-81.
    Sirgy, M. J. (1985), "Using Self-Congrui ty and Ideal Congruity to Prediet Purchase Motivation," Journal of Business Research, Vol. 13, pp.195-206.
    Solomon, M. R. (1982), "Self-Consciousness and Clothing," Personality and Social Psychology Bulletin, 8 (3), pp.508-514.
    Solomon, M. R. (1983), "The Role of Products as Social Stimuli: a Symbolic Interactionism Perspective," Journal of Consumer Research, Vol. 10, pp.319-329.
    Solomon, M. R. and Anand (1985), “Ritual Costumes and Status Transition," in Advances in Consumer Research, Vol. 12, Hirschman and Holbrook, eds., MI: Association for Consumer Research, pp.315-318.
    Wallendorf (1979), Consumer Behavior: Basic Finding and Management Implications, New York: John Wiley.
    Ward, S. (1980), "The Effects of Television Advertising on Consumer Research," The Effects of Television Advertising on Children, Lexington, M.A: Lexington Books.
    Ward, S. and Wackman. D (1971), "Children`s Purchase Influence Attempts and Parental Yielding," Journal of Marketing Research, Vol.9 (November), pp.316-319.
    Description: 碩士
    國立政治大學
    國際經營與貿易學系
    83351012
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002002756
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

    Files in This Item:

    File SizeFormat
    index.html0KbHTML2189View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback