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政大典藏 > College of Commerce > Department of International Business > Theses > Item 140.119/86977

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/86977

Title:	國際品牌形象提昇策略之研究
Authors:	潘立芸
Contributors:	于卓民潘立芸
Keywords:	品牌形象行銷策略
Date:	1996
Issue Date:	2016-04-28 09:19:50 (UTC+8)
Abstract:	本研究對台灣之自創品牌廠商進行實證研究，主要目的在探討：1.影響廠商在地主國制訂行銷策略之環境因素；2.生產策略及研發策略對產品品質之影響；3.廠商之國際行銷策略及產品品質對國際品牌形象提昇之影響程度。
Description:	碩士國立政治大學國際經營與貿易學系 84351008
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002002394
Data Type:	thesis
Appears in Collections:	[Department of International Business] Theses

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