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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/86976


    Title: 商品獲獎與否及來源國效應對購買行為的影響--國家品質獎之實證研究
    Authors: 李元淦
    Contributors: 樓永堅
    李元淦
    Keywords: 商品獲獎
    來源國效應
    消費者行為
    國家品質獎
    Date: 1996
    Issue Date: 2016-04-28 09:19:48 (UTC+8)
    Abstract: 本文旨在探討商品得獎對消費者購買行為的影響,並加入來源國效應與涉入程度為中介變數,以了解獎對於不同涉入程度的商品以及獎對於不同來源國的產品之影響力是否有所差異,本文選擇國家品質獎作為實證的獎別。
    Description: 碩士
    國立政治大學
    國際經營與貿易學系
    84351011
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002002393
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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