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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/86940
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/86940


    Title: 資訊產品之行銷通路研究
    Authors: 沈文禎
    Contributors: 黃思明
    沈文禎
    Keywords: 資訊產品
    行銷通路
    Date: 1996
    Issue Date: 2016-04-28 09:01:12 (UTC+8)
    Abstract: 資訊產品產業,是以資料、資訊或知識為基礎的產品,透過電子型態或是以列印出的形式提供資訊,並提供外部市場使用。在業界經常被稱資料庫產業,平常所稱之資訊產品為期刊論文、報紙新聞、行銷資訊及信用資訊產品,亦即能提供商情資訊(buSiness intlligent)之產品。
    Description: 碩士
    國立政治大學
    企業管理學系
    84355057
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002002276
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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