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政大典藏 > College of Social Science > Department of Land Economics > Theses > Item 140.119/86613

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/86613

Title:	行銷組合策略在休閒農場經營上之應用--以頭城休閒農場為例 The Application of marketing mix strategies to leisure farm management in Taiwan--the case of Tou-Chen leisure farm
Authors:	張紫菁 Chang, Tzu-Ching
Contributors:	楊振榮 Yang, Cheng-Jung 張紫菁 Chang, Tzu-Ching
Keywords:	休閒農業休閒農場行銷管理行銷組合策略農場經營管理 Leisure farm Marketing management Marketing mix strategies Leisure farm management
Date:	1997
Issue Date:	2016-04-27 15:07:59 (UTC+8)
Abstract:	農業相對於其他產業來說，其重要性確實是遞減，但農業的地位確是絕對的重要，類生最根本的生存需要則需靠農業才能被滿足。當農業生產價值逐漸降低、台滔加入WTO，農產品貿易開放自由化後，農業必須轉型利用，轉型成其具有特色、不容易被替代的產業。休閒農業與休閒農場則是基於這樣的情況而出現的，休閒農業以農為根本，除了發揮其原本的生產功能之餘，並開發其另外的兩項功能--「生態功能」與「生活功能」。這種基於台灣農業而開發出來的休閒與農業的綜合性產業，是國外農產品所不能替代的。
Description:	碩士國立政治大學地政學系 85257015
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002001781
Data Type:	thesis
Appears in Collections:	[Department of Land Economics] Theses

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