政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/86593

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | 全文筆數/總筆數 : 112880/143846 (78%)
造訪人次 : 50181848 線上人數 : 388

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

政大機構典藏 > 商學院 > 風險管理與保險學系 > 學位論文 > Item 140.119/86593

請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/86593

題名:	應用羅吉特迴規模式分析壽險購買行為 Using Logisitic regression to analysis life insurance purshasing behavior
作者:	陳棻煐 Chen, Feng-Ying
貢獻者:	張士傑陳棻煐 Chen, Feng-Ying
關鍵詞:	羅吉特迴歸壽險商品行銷消費者行為市場區隔動機 Logistic regression Life insurance product Marketing Consumer behabior
日期:	1997
上傳時間:	2016-04-27 14:59:27 (UTC+8)
摘要:	多樣化壽險商品時代來來臨、壽險業目標市場鎖定的需求，致使「選擇適當的目標市場」和「設計適合目標市場的行銷組合策略」成為保險業者在擬定行銷策略所應注重兩大方向。惟如何選擇最具有吸引力，而又適合本身資源條件及競爭環境的目標市場，則就是行銷理論研究及實務上最重要的一項問題。 The main goal of this research is to study the motives of the consumers purchasing the insurance policies and the selecting procedures. The previous researches on this area have been focused on the purchasing motives of each individual consumer. This kind of approach is widely used in practice. However, the consumers are not facing one insurance product but a variety of different insurance portfolios. In this study, we focus on analyzing the consumer-purchasing behavior of insurance portfolios. The logistic regression model is used to estimate the preference of the consumers among different insurance policies. The procedures of this study are summarized in the following:
描述:	碩士國立政治大學風險管理與保險研究所 84358010
資料來源:	http://thesis.lib.nccu.edu.tw/record/#B2002001840
資料類型:	thesis
顯示於類別:	[風險管理與保險學系] 學位論文

文件中的檔案:

沒有與此文件相關的檔案.

在政大典藏中所有的資料項目都受到原著作權保護.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

資料載入中.....