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    題名: 產品知識及來源國形象對顧客滿意度之影響
    The influences of product knowledge and country of origin image on consumer satisfaction
    作者: 陳仲熙
    Chen, June-Shi
    貢獻者: 邱志聖
    Chiou, Jyh-Shen
    陳仲熙
    Chen, June-Shi
    關鍵詞: 顧客滿意度
    來源國形象
    產品知識
    Consumer satisfaction
    Country of origin image
    Product knowledge
    日期: 1997
    上傳時間: 2016-04-27 11:22:35 (UTC+8)
    摘要: 本研究主要在探討當消費者無法正確評量產品績效時，來源國形象對顧客滿意度的影響是否會因消費者的產品知識程度不同而有所不同，另外，試圖去瞭解具有不同產品知識程度的消費者，其顧客滿意度的決定因素究竟為何。
    The research investigated the differential impact of country of origin on product expectation and satisfaction when consumers have different levels of product knowledge. An experiment with a factorial design was conducted for the empirical test. The product used in the experiment was cotten material. Product expectation, perceived product performance, disconfirmation, consumer satisfaction, objective product knowledge of the cotten material were measured. The results showed that when consumers had low level of product knowledge in both concept evaluation and product evaluation stages, country of origin would effect product expectation. Product expectation is the key determinant of consumer satisfaction. On the other hand, when consumers had a high level of product knowledge in evaluating the product concept, but have no ability in distinguish product performance, country of origin would not effect product expectation. However product expectation is still the key determinant of consumer satisfaction. Finally, consumer satisfaction also has a significant effect on consumers` purchase intention.
    描述: 碩士
    國立政治大學
    國際經營與貿易學系
    85351016
    資料來源: http://thesis.lib.nccu.edu.tw/record/#B2002001911
    資料類型: thesis
    顯示於類別:[國際經營與貿易學系 ] 學位論文

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