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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/86384


    Title: 房屋銷售市場區隔之研究--以三重市個案為例
    Housing market segmentation -case study
    Authors: 黃瓅緯
    Huang, Li-We
    Contributors: 張金鶚
    林秋瑾

    黃瓅緯
    Huang, Li-We
    Keywords: 房屋
    市場區隔
    購屋機率
    房屋銷售市場
    Housing
    Market segmentation
    Logit
    Date: 1997
    Issue Date: 2016-04-27 11:19:36 (UTC+8)
    Abstract: 房屋市場的投資與一般商品最大不同之處在於,投資金額非常龐大且投資期間很長.在投資期間內,業者必須面對許多政治及景氣等不確定因素而增加了公司的經營風險,假使業者能掌握購屋者的習性與偏好提供適合的房屋,如此業者不僅能降低經營風險,且能在最短時間內與購屋者,發生交換行為達到銷售目標;對購屋者而言,也能減少許多搜尋成本而找到適宜的房屋.而業者對來訪客戶多有做一簡單基本調查,訪談結果這些資料皆沒有善加利用,形成資源浪費.
    Description: 碩士
    國立政治大學
    地政學系
    85257011
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002001777
    Data Type: thesis
    Appears in Collections:[地政學系] 學位論文

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